Group Product Director, Professional Promotion & KOL Engagement, CAPLYTA

At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at

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Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Titusville New Jersey United States of America

Job Description:

Johnson & Johnson is currently recruiting for a Group Product Director Professional Promotion & KOL Engagement CAPLYTA. This position will be located in Titusville NJ.

About Neuroscience

Our expertise in Innovative Medicine is informed and inspired by patients whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the worlds toughest brain health challenges including multiple sclerosis Alzheimers disease Parkinsons disease myasthenia gravis epilepsy major depressive disorder bipolar disorder schizophrenia and autism. This patient-focused team helps address some of the most complex diseases of our time.

Join us in developing treatments finding cures and pioneering the path from lab to life while championing patients every step of the way.

Learn more at Overview

The Group Product Director Professional Promotion KOL Engagement will lead U.S. HCP marketing professional education and KOL engagement strategy across all CAPLYTA indications (MDD Bipolar and Schizophrenia). This leader will translate brand strategy customer and field insights market research and analytics into coordinated professional promotion peer-to-peer education speaker bureau and congress TLL and regional initiatives. The role will lead a team of three direct reports and serve as the single point of accountability for professional promotion - KOL engagement content and peer-to-peer strategy across the brand. This position reports to the Director of Marketing CAPLYTA.

Direct Reports:

• Product Director KOL Engagement Strategy & Medical Education

• Product Director Regional Marketing

• Product Manager KOL Strategy & Speaker Bureau Management

Key Responsibilities

• Coach and develop a high-performing team while fostering an inclusive culture and strengthening marketing capabilities through ongoing feedback development planning and talent management.

• Shape and execute U.S. HCP marketing strategies and professional education priorities across all CAPLYTA indications.

• Lead and advance Key Opinion Leader (KOL) engagement strategy to generate customer insights develop new and emerging advocates and support professional education priorities.

• Own end-to-end peer-to-peer strategy speaker bureau management and program optimization across all CAPLYTA indications.

• Continuously advance core marketing fundamentals including insight generation co-positioning message and creative development and impact measurement.

• Champion data-driven decision-making and proactively adjust strategy using market insights analytics customer feedback and field insights.

• Create and curate content deployed through TLL field interactions congress activations speaker programs and digital channels.

• Lead congress strategy including booth presence product theaters roadshows executive KOL engagements and advisory boards focused on insight generation.

• Partner closely with field teams to ensure seamless execution TLL readiness pull-through and feedback loops that improve customer engagement and business impact.

• Build strong partnerships with cross-functional stakeholders including Sales Medical Affairs Market Access Finance Legal Regulatory Health Care Compliance and Global Commercial teams to ensure strategic alignment and compliant execution.

• Manage the agency-of-record relationship and other agency and vendor partners to deliver high-quality HCP tactics on strategy on time and within budget.

• Optimize resource allocation and investment decisions to maximize performance and return on investment.

• Champion responsible and compliant adoption of AI-enabled tools to accelerate insights improve efficiency enhance content development workflows and support strategic decision-making.

• Support the Director of Marketing with business review meetings by preparing strategic updates synthesizing performance insights and ensuring clear follow-up on key leadership decisions.

Qualifications / Requirements

Education

• BA/BS required; MBA preferred

Required

• Minimum of 10 years of relevant commercial experience including marketing and/or sales in the pharmaceutical or healthcare industry

• People management experience including developing and coaching direct reports

• Demonstrated experience leading KOL engagement peer-to-peer strategy and/or medical education programs

• Proven ability to lead and collaborate with cross-functional teams and drive strategic alignment across matrixed organizations

• Strong verbal and written communication skills required

• Strong decision-making skills and ability to manage complexity across multiple projects and indications

Preferred

• Psychiatry Neuroscience or CNS therapeutic area experience strongly preferred

• Launch experience strongly preferred

• Marketing and Sales/Sales Leadership experience preferred

• Experience managing large speaker bureaus and congress strategies

• Experience partnering with R&D Medical Affairs Global Marketing Market Access Patient Advocacy and Supply Chain

• Ability to motivate lead and influence across levels and functions

• Knowledge and understanding of TLL/MSL field models and regional marketing execution

• Experience building team AI literacy and confidence reinforcing trusted and responsible AI use and sound judgment is preferred.

• Demonstrated commitment to learning emerging technologies such as AI through exploration iteration and applying new tools over time is preferred.

This position will be located in Titusville NJ and may involve up to 30% travel.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or other characteristics protected by federal state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants needs. If you are an individual with a disability and would like to request an accommodation external applicants please contact us via internal employees contact AskGS to be directed to your accommodation resource.

Required Skills:

Preferred Skills:

Brand Marketing Brand Marketing Brand Positioning Strategy Business Alignment Business Storytelling Business Valuations Consulting Critical Thinking Cross-Functional Collaboration Customer Intelligence Data Analysis Data-Driven Decision Making Digital Strategy Execution Focus Financial Analysis Go-to-Market Strategies Industry Analysis Market Research Negotiation Problem Solving Product Development Lifecycle Product Portfolio Management Product Strategies Program Management Strategic Thinking 1 more

The anticipated base pay range for this position is :

$150000.00 - $258750.00

Additional Description for Pay Transparency:

Subject to the terms of their respective plans employees are eligible to participate in the Companys consolidated retirement plan (pension) and savings plan (401(k)).

This position is eligible to participate in the Companys long-term incentive program.

Subject to the terms of their respective policies and date of hire employees are eligible for the following time off benefits:

Vacation 120 hours per calendar year

Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado 48 hours per calendar year; for employees who reside in the State of Washington 56 hours per calendar year

Holiday pay including Floating Holidays 13 days per calendar year

Work Personal and Family Time - up to 40 hours per calendar year

Parental Leave 480 hours within one year of the birth/adoption/foster care of a child

Bereavement Leave 240 hours for an immediate family member: 40 hours for an extended family member per calendar year

Caregiver Leave 80 hours in a 52-week rolling period10 days

Volunteer Leave 32 hours per calendar year

Military Spouse Time-Off 80 hours per calendar year

For additional general information on Company benefits please go to: - Experience:

Director