Senior Manager, Omnichannel Marketing

About the jobAcrotech BiopharmaSenior Manager, Omnichannel Marketing- Hybrid (4 days/week on-site) Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.CLICK HERE TO APPLYDivision OverviewAcrotech Biopharma Inc. was formed as a global platform to commercialize innovative proprietary medications. The company aims to launch scientifically advanced products to address unmet needs and deliver value to patients as well as all healthcare stakeholders. Acrotech aspires to be a patient focused, research-based organization that strives to launch treatments which are accessible to patients that need them.Acrotech is expanding! Our company focuses on three key areas: oncology, dermatology, and biosimilars. We are currently building out a new Dermatology Business Unit to launch ADQUEY™ a novel treatment for mild to moderate Atopic Dermatitis. We are seeking a Senior Manager, Omnichannel - Dermatology, to help lead our launch.This is a great time to join Acrotech. We are seeking talented leaders to grow our organization. Here you won't be just a number, but a key contributor who will make significant impact on our organization and the patients we support.Job OverviewWe are seeking a Senior Manager, Omnichannel to lead the development and execution of our omnichannel engagement strategy for an exciting new product launch in the dermatology space.This is a unique opportunity to build an integrated customer experience from the ground up. You'll work cross-functionally with Brand Marketing, Sales, Medical Affairs, Market Access, IT, Commercial Operations, and agency partners to create seamless, data-driven engagement across every customer touchpoint.If you're passionate about digital innovation, customer experience, and launching brands that make a difference for patients, we'd love to hear from you.ResponsibilitiesDevelop and execute the omnichannel strategy supporting a successful product launch and ongoing brand growth.Design customer journeys and engagement strategies for healthcare professionals, patients and other key stakeholders.Develop omnichannel promotional strategies that coordinate messaging across digital and physical channels.Partner with Brand Marketing to translate business objectives into integrated omnichannel campaigns.Lead the planning, execution, and optimization of digital campaigns through channels such as email, mobile apps, websites, paid media, social media, and SMS.Collaborate with Sales, Medical Affairs, Commercial Operations, Market Access, and IT to ensure aligned customer experiences.Develop customer segmentation and personalized engagement strategies using data and analytics.Analyze customer behavior, engagement metrics, and campaign performance to identify opportunities for continuous improvement.Establish campaign KPIs and performance dashboards to measure effectiveness and optimize results.Manage relationships with digital agencies, media partners, and marketing technology vendors.Ensure all digital content and promotional activities comply with FDA regulations, industry standards, and company policies.Stay current on emerging digital marketing trends, omnichannel best practices, AI-enabled marketing capabilities, and pharmaceutical customer engagement innovations.Support launch readiness activities, including digital asset development, platform testing, and channel deployment.Qualifications - Skills & RequirementsRequired5+ years of experience in pharmaceutical omnichannel marketing, digital marketing, or commercial excellence.Experience developing and executing integrated omnichannel campaigns.Strong understanding of CRM, marketing automation, customer engagement platforms, and digital analytics.Experience collaborating with cross-functional commercial teams.Excellent project management, communication, and stakeholder management skills.Ability to travel up to 20%PreferredDermatology or specialty pharmaceutical experience.Experience supporting a pharmaceutical product launch.Experience with Veeva CRM, Salesforce Marketing Cloud, Adobe Experience Cloud, or similar commercial technology platforms.Knowledge of customer journey mapping, personalization strategies, and marketing analytics.MBA or other advanced degree.Education & ExperienceBachelor's degree in Marketing, Business, Communications, Life Sciences, or a related field.Annual BonusLong-term Incentive PlanMedical and Rx Benefits choice of four medical plans through Horizon. Rx automatically provided with medical benefitsDental Benefits with three dental plan options through CIGNAVision Plan with two plan options through VSPLife Insurance, Basic Life and AD&D and Supplemental Life InsuranceDisability Insurance, Voluntary Short-Term Disability and State DisabilityLong-Term Disability (LTD), State (short term) disability - where applicableFSA (Flexible Spending Accounts) - Both Health Care & Dependent Care AvailableHSA (Health Savings Account)401(k) Plan - Through Fidelity / Employer Match / fully vested after 3 yearsEmployee Assistance Program (EAP) - 100% Confidential and 100% company paidCritical Illness and Accidental InsuranceLegal and Identity Theft InsurancePaid Time Off - Paid vacation, PTO, HolidayWhy Join Us?This is an opportunity to play a critical role in launching an innovative dermatology therapy while helping define how customers engage with our brand. You'll work alongside talented commercial leaders, leverage modern digital capabilities, and have a direct impact on launch success and long-term brand growth.If you're excited about building best-in-class omnichannel experiences in a fast-paced, collaborative environment, we'd love to hear from you.Apply today and help redefine customer engagement in dermatology.Notice To Recruitment AgenciesPlease note that we are not accepting unsolicited resumes or proposals from recruitment firms or agencies for this position. Thank you for your understanding.CompensationMin $130,000.00/Yr.Max $170,000.00/Yr.Physical RequirementsOFFICE POSITION - While performing the duties of this job the employee is required to:Stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipmentSpecific vision abilities required by this job include close vision requirements due to computer workLight to moderate lifting is requiredModerate noise (i.e. business office with computers, phone, and printers, light traffic).Ability to sit at a computer terminal for an extended period of time Sedentary work Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. xhyhwjd Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.Additional Physical RequirementsNo Additional RequirementsBlood/Fluid Exposure RiskCategory II: Usual tasks do not involve exposure to blood, body fluid, or tissues but job may require performing unplanned Category I tasks.