Senior Field Marketing Lead: ABM & Pipeline Growth

We’re looking for an experienced, high-energy and detail oriented Senior Field Marketing Manager to serve as the strategic leader between our marketing engine and our North American sales team. You’ll be responsible for designing and executing high-impact regional programs that don't just generate "leads," but specifically target high-value accounts to build a robust, predictable pipeline. Your success will be measured by your ability to translate corporate goals into localized field tactics that resonate with decision-makers and drive meaningful engagement. You will work hand-in-hand with the RVP of Sales and the regional sales directors to deploy targeted interventions to accelerate open opportunities. By deeply understanding the regional business goals, you’ll act as a strategic advisor to Sales, ensuring they have the right marketing air cover to close complex deals faster. The ideal candidate is a data-driven strategist who is equally comfortable rolling up their sleeves to run a premier event or diving into Salesforce to analyze campaign ROI. You should have a proven track record of managing multi-channel budgets and building strong cross-functional relationships. If you thrive in a fast-paced environment where your work directly impacts revenue growth and market share, we want to hear from you. Job description: Job Description We’re looking for an experienced, high-energy and detail oriented Senior Field Marketing Manager to serve as the strategic leader between our marketing engine and our North American sales team. You’ll be responsible for designing and executing high-impact regional programs that don't just generate "leads," but specifically target high-value accounts to build a robust, predictable pipeline. Your success will be measured by your ability to translate corporate goals into localized field tactics that resonate with decision-makers and drive meaningful engagement. You will work hand-in-hand with the RVP of Sales and the regional sales directors to deploy targeted interventions to accelerate open opportunities. By deeply understanding the regional business goals, you’ll act as a strategic advisor to Sales, ensuring they have the right marketing air cover to close complex deals faster. The ideal candidate is a data-driven strategist who is equally comfortable rolling up their sleeves to run a premier event or diving into Salesforce to analyze campaign ROI. You should have a proven track record of managing multi-channel budgets and building strong cross-functional relationships. If you thrive in a fast-paced environment where your work directly impacts revenue growth and market share, we want to hear from you. Job Responsibilities & Duties Strategic Planning : Develop and execute annual and quarterly field marketing plans that align with regional sales quotas and pipeline targets. Pipeline Generation : Launch multi-channel campaigns (webinars, local events, direct mail) to acquire new logos and expand the top-of-funnel. Deal Acceleration : Partner with Sales to create "mid-funnel" programs that push stalled opportunities toward a closed-won status. ABM Ownership : Lead Account-Based Marketing initiatives for prioritized accounts, creating personalized experiences for key stakeholders. Sales Alignment : Act as the primary marketing liaison for regional Sales Directors, conducting weekly syncs to gather feedback and adjust tactics. Event Management: Oversee the end-to-end execution of proprietary events, executive dinners, and regional trade shows. Partner Marketing Collaboration : Coordinate with regional channel partners and resellers to co-fund and co-execute marketing activities that drive mutual pipeline growth. Lead Management : Monitor lead flow from capture to follow-up, ensuring Sales adheres to agreed-upon SLAs for timely outreach. Budget Management : Accurately forecast, track, and optimize the regional marketing budget to ensure high ROI on all spend. Performance Reporting : Analyze and present campaign metrics to leadership, focusing on sourced pipeline, influenced revenue, and conversion rates. Desired Skills & Experience Experience: 7+ years in B2B field marketing or demand generation, specifically within the SaaS or tech industry. Multi-Channel Mastery : Proven track record of creating and executing integrated marketing campaigns across events, digital (primarily email), and social marketing. Program Orchestration : Demonstrated ability to initiate and execute multiple marketing programs simultaneously while maintaining high attention to detail. Sales Cycle Expertise : Deep familiarity with the B2B software sales cycle, with the ability to structure programs that nurture leads and accelerate opportunity closing. CRM Proficiency : Advanced hands-on experience with Salesforce (tracking campaigns, building reports, and managing dashboards). Marketing Automation : Expert-level knowledge of platforms like Marketo for lead nurturing and attribution. ABM Tools : Familiarity with account-based platforms such as Demandbase. Analytics : Ability to interpret data using tools like Salesforce, PowerBI, or Excel to drive strategic decision-making. Event Tech : Experience with virtual and physical event platforms like On24. Project Management : Proficiency in Asana or Jira to manage complex, multi-layered marketing projects. Communication : Exceptional oral, writing and presentation skills for both internal stakeholders and external executive audiences. Self-Starter Mentality : Highly motivated professional capable of working independently with minimal supervision to achieve regional goals. Resourcefulness : A hands-on attitude and the ability to find creative solutions and drive results even when working with limited resources. Collaborative Spirit : A dedicated team player with a genuine passion for their work and a relentless focus on generating measurable results. Education : Bachelor’s degree in marketing, Business, Communications, or a related field. #J-18808-Ljbffr Denodo