Marketing Manager

Part-Time Contract | Approximately 15-20 Hours/Week | 5-8+ Years Experience Hybrid | Boulder, CO About ROCKCREST Since 2007, ROCKCREST has helped organizations navigate complex HR technology initiatives through experienced consulting expertise. We work across all major HCM platforms, helping organizations implement, optimize, and support the technology that powers their workforce. What role will you play? ROCKCREST is seeking an experienced, hands-on Marketing Manager to execute marketing initiatives across content, digital, social media, and demand generation. The ideal candidate is an exceptional B2B writer who combines strong creative instincts with the technical marketing skills to take initiatives from concept through execution. Working closely with the Head of Marketing, this role will translate marketing strategy and priorities into high-quality campaigns, content, and programs that support ROCKCREST’s growth. Experience in B2B SaaS, consulting, professional services, staffing, or recruiting is strongly preferred. Key Responsibilities Develop high-quality B2B content across case studies, white papers, datasheets, emails, landing pages, social media, blogs, case studies, sales enablement, and other marketing assets. Execute and manage integrated marketing campaigns aligned with ROCKCREST’s broader marketing strategy, supporting brand awareness, lead generation, customer engagement, and business growth. Manage ROCKCREST's social media presence and employee advocacy program, including content planning, publishing, engagement, and performance. Build and manage campaigns within HubSpot, including email, landing pages, forms, lists, workflows, automation, and reporting. Support digital advertising initiatives across Google, Reddit, Meta, LinkedIn, and other channels, including copy, creative, testing, and optimization. Maintain and optimize website content while applying SEO, AEO, and GEO best practices to strengthen organic visibility and conversion. Monitor and analyze marketing performance across campaigns, website, social, content, and lead generation to identify opportunities for improvement. Partner with the Head of Marketing on broader initiatives, and day-to-day responsibilities, including webinars and events, sales enablement, audience research, brand development, and the evaluation of new campaign opportunities. Qualifications 5-8+ years of B2B SaaS, consulting, professional services, staffing, or recruiting experience. Exceptional writing and editing skills with the ability to communicate complex topics clearly and compellingly. Strong hands-on experience with HubSpot Marketing Hub and marketing automation. Experience across content marketing, social media, digital campaigns, and demand generation. Experience marketing and communicating to C-level executives and stakeholders. Strong visual judgment and an eye for design, brand consistency, and effective creative. Working knowledge of SEO, paid digital advertising, GA4, and marketing performance measurement. Highly organized, detail-oriented, and a strong critical thinker, with the ability to independently manage multiple priorities. Proactive and collaborative, with the experience and judgment to bring forward ideas, make recommendations, and independently drive initiatives through execution. Compensation $50- $55/hr, depending on experience. Hybrid work environment. #J-18808-Ljbffr