Paid Social Media Manager

Job Description

Job Description

Job Description: Paid Social Media Manager
Location: Office in Boulder, CO (Open to Remote Work from: CO, CA, IL, ME, MN, MO, or TX)
Annual Salary: $75,000 - $85,000 Annually

About Sterling-Rice Group (SRG):

SRG isn't your typical ad agency. Our fun culture, passion for living well, enviable Boulder location, commitment to exceptional work, and dedication to giving back to our community make SRG a place people genuinely enjoy coming to every day. We're independent, privately held, and proudly majority women-owned and led. While we have a rich history, we're always evolving to meet what's next.

We're a 50+ employee integrated brand ignition and marketing firm that helps brands grow with purpose. From developing international marketing and advertising campaigns to crafting digital and paid social strategies for emerging brands, we're uniquely skilled at building brand equity across both physical and digital experiences, from local markets to global audiences.

Our culture is built on the belief that the best ideas happen where strategy, innovation, and creativity intersect. We have a particular passion for food and beverage brands, though our expertise spans a wide range of industries.

Position Description:

We're looking for a strategic, performance-driven, and creatively minded paid social expert to join Sterling-Rice Group (SRG) as our Paid Social Media Manager.

The Paid Social Media Manager will own the strategy, execution, optimization, and reporting of paid social campaigns across a diverse portfolio of B2B and B2C clients, with Meta and TikTok at the core. This role spans both brand-building and performance marketing, supporting awareness campaigns, lead generation, retail initiatives, and e-commerce programs. As SRG continues to expand its direct-to-consumer and performance marketing capabilities, this individual will play an important role in helping to grow that expertise while continuing to support a broad mix of client engagements.

As the day-to-day paid social expert, you'll build and manage campaigns, optimize performance, and translate data into strategic media and creative recommendations that drive measurable business results.

Additional Responsibilities:

• Lead Paid Social Strategy & Campaign Execution
  • Build strategic paid social recommendations with deep expertise in Meta and TikTok. Additional experience across Google (YouTube), LinkedIn, Pinterest, Reddit, Snapchat, X, and emerging platforms is a plus and will help support a diverse portfolio of clients.
  • Own paid social planning, implementation, management, optimization, and reporting across assigned clients.
  • Develop full-funnel paid social strategies that support awareness, consideration, conversion, and customer retention objectives.
  • Manage campaigns directly within platform dashboards, ensuring best-in-class execution.
  • Monitor campaign performance and proactively identify optimization opportunities.
  • Establish audience strategies informed by campaign insights, audience signals, multiple data sources, and client business objectives.
  • Stay current on platform updates, policy changes, emerging ad formats, and evolving platform capabilities.
  • Partner with Media, Search, and Account teams to build integrated campaign recommendations.

• Accelerate Ecommerce & Performance Marketing
  • Help grow SRG's ecommerce and DTC practice through strategic paid social programs while continuing to support brand-building and full-funnel campaigns across a variety of clients.
  • Lead paid social customer acquisition initiatives for ecommerce and DTC brands.
  • Leverage a variety of measurement approaches, reporting platforms, and data sources to evaluate campaign performance and inform strategic recommendations.
  • Identify opportunities to improve audience strategy, creative, campaign performance, and measurement to drive business growth.

• Champion Creative Performance
  • Partner closely with Creative teams to develop high-performing, platform-native paid social creative.
  • Develop creative testing roadmaps evaluating messaging, formats, creators, hooks, audiences, and platform-native content.
  • Analyze creative performance and translate findings into actionable recommendations.
  • Establish data-driven creative feedback loops that continuously improve creative performance.
  • Stay current on creative trends, platform best practices, and evolving consumer behaviors.

• Measure, Analyze & Optimize Performance
  • Define campaign KPIs and measurement approaches that align with campaign objectives and meaningful business outcomes.
  • Develop dashboards and reporting frameworks using platforms such as Adriel and Motion to communicate campaign performance and actionable insights.
  • Build reporting that tells a story what that illustrates what worked, what didn't, why it happened, and what to test next.
  • Present campaign performance to clients in a clear and compelling manner.

• Cultivate Client Partnerships
  • Partner with Account and Media teams to build trusted client relationships through proactive communication and strategic recommendations.
  • Maintain a deep understanding of each client's business, competitive landscape, and growth objectives.
  • Present campaign plans, optimizations, and performance reports with confidence.

• Strengthen Paid Social Excellence at SRG
  • Research and recommend emerging platforms, technologies, AI tools, and paid social innovations.
  • Share platform updates, best practices, and thought leadership across the agency.
  • Identify opportunities to improve paid social processes and workflows.

Desired Skills + Requirements:

• 4+ years of hands-on experience planning, executing, optimizing, and reporting on paid social campaigns.
• Deep, current expertise in Meta Ads Manager and TikTok Ads Manager, including campaign structure, audience strategy, bidding, measurement, and tracking.
• Additional experience across LinkedIn, Pinterest, Reddit, Snapchat, Google, or X is a plus.
• Proven success developing and managing full-funnel paid social campaigns spanning awareness through conversion.
• Strong background managing performance-driven paid social campaigns for ecommerce and direct-to-consumer (DTC) brands.
• Solid understanding of attribution, conversion tracking, and performance measurement.
• Proven ability to translate campaign and creative performance into clear, actionable recommendations.
• Strong understanding of messaging strategies, audience motivations, creative testing, and platform-native content.
• Advanced analytical skills with the ability to synthesize data from multiple sources into actionable insights.
• Familiarity with third-party analytics and reporting platforms such as Triple Whale, Motion, GA4, Adriel, or similar tools.
• Self-starter with the ability to manage multiple priorities across a diverse client portfolio.
• Collaborative, proactive, and solutions-oriented mindset.
• Experience supporting food and beverage brands is preferred.
• Excellent written, verbal, and presentation skills.
• Exceptional organizational skills with strong attention to detail.
• Passion for social media and excitement for staying ahead of platform innovation, consumer trends, and evolving best practices.

At SRG, we believe our best work comes from diverse perspectives, experiences, and ideas. We are committed to creating an inclusive workplace where everyone feels welcomed, respected, and empowered to do their best work. We proudly encourage applicants of all backgrounds to apply.