Trade Marketing Director

Why This Role Exists

Today, our customer relationships are owned by sales. We want marketing to take strategic ownership of how customers experience our brands, from first touch through reorder and reorder again. You will build that function from the inside out.

This is not a seat at a built-out CPG marketing org. This is a chance to define how a fast-moving, founder-led consumer brand house shows up to its retailers, distributors, and end consumers — and own the outcome.

The Reality of the Role

This is a build role, not an inherit role.

You will have 1–2 people supporting you on day one and you will be hands-on with the work, owning customer touch points yourself, building the playbook, executing the campaigns, and walking the stores. As you prove the model and the results come in, you will build the team underneath you.

If you want to manage a department someone else built, this is not it. If you want to build the function and own it, keep reading.

What You’ll Own

• Customer marketing leadership. Become the senior marketing partner to our key retail accounts and distributors. Replace ad-hoc sales-led customer touch points with a deliberate, marketing-owned cadence that drives sell-in, sell-through, and long-term partnership.
• Trade marketing strategy and execution. Build the account-specific plans, retailer presentations, line review decks, promotional programs, and in-store visibility that win placement and drive growth.
• In-store execution. Endcaps, displays, POS, merchandising standards, planograms. Get out of the office, walk the stores, and make it real.
• Cross-functional partnership. Work shoulder-to-shoulder with Sales, Brand, R&D, Supply Chain, and Ops to land launches, promotions, and channel initiatives on time and in full.
• Measurement and accountability. Build the KPIs, ROAS metrics, and reporting that prove what is working and kill what is not.
• Executive visibility. Present directly to the President. Bring sharp recommendations, not status updates.

Year One Outcomes

• A defined customer marketing operating model that has shifted the primary customer relationship from sales-owned to marketing-owned for our top accounts.
• Measurable lift in sell-through, retailer satisfaction, and shelf presence across priority accounts.
• A real, working retail media and digital shelf program with documented ROAS.
• A short list of new retailers or channels you have opened or expanded into.
• A team plan that earns its hires — backed by results, not headcount requests.

Who You Are

• 8+ years in trade, shopper, customer, or commercial marketing within CPG, consumer goods, or regulated consumer categories.
• An operator first. You would rather ship something good this week than perfect something for next quarter.
• Commercially fluent. You speak trade spend, ROAS, sell-through, and gross-to-net like a native.
• Comfortable owning the work, not just directing it. Team comes as results come.
• Strong executive presence with buyers, distributors, and senior leadership. You can walk into a line review and win the room.
• Proven success managing major retailer, distributor, and channel relationships.
• Sharp on data, sharper on judgment. You can build the deck, read the numbers, and decide what to do next.
• Hungry for the build. You see a 25-person founder-led company as an opportunity, not a risk.

Who You’re Not

• Looking for a comfortable seat in a built-out department at a Coke, Mondelez, or Mars.
• Allergic to execution. We do not have layers of coordinators to delegate to — yet.
• More attached to your title than your outcomes.
• Slow. We move fast, and we expect you to move faster.

Nice to Have

• Bachelor’s degree in Marketing, Business, or related field.
• Experience in alternative products, supplements, beverage, nicotine, or other regulated CPG categories.
• Experience launching brands into new retailers, channels, or markets.
• Fluency with marketing analytics, retail reporting tools, and modern omnichannel execution.

The Setup

• Location: On-site at our Orlando, FL headquarters. This is not a remote role.
• Travel: Approximately 20–30% for retailer visits, distributor meetings, store walks, trade shows, and industry events. Occasional overnight and weekend.
• Reporting line: Direct line to the President of The Monster Group.
• Team: 1–2 direct reports on day one. Build from there based on results.
• Comp: Competitive base, performance-based bonus, and meaningful upside tied to what you build.

Benefits

• Medical, Dental, Vision
• Life Insurance
• Paid Time Off
• 401(k) with up to 6% company match

About The Monster Group

The Monster Group is an international provider of premium alternative consumer products. Our portfolio includes Jam Monster, Fruit Monster, Custard Monster, and a growing roster of brands across the broader Westman Holding Company family, including SS Vape Brands and Westman Products. We operate a state-of-the-art GMP-certified facility in Orlando, Florida, and control every step of the process; R&D, manufacturing, distribution, and marketing. We are founder-led, lean, and fast.

Equal Employment Opportunity

SS Vape Brands Inc. d/b/a The Monster Group is an equal opportunity employer committed to creating a workplace free from harassment and discrimination. We recruit, hire, train, and promote qualified individuals of all backgrounds and make all employment decisions without regard to race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, ancestry, citizenship, disability, genetic information, medical condition, military status, or any other protected characteristic under applicable law.