Performance Creative Lead

*THIS IS NOT A JOB AT FORCEBRANDS*

Responsibilities:

• Develop and test compelling hooks, headlines, and conversion-focused ad copy for Meta, TikTok, and other paid social channels.
• Create clear, insight-led briefs for external creative and media agency partners.
• Turn performance data and brand strategy into practical creative direction, including messaging, formats, audience targeting, and platform requirements.
• Lead the creative testing roadmap across Meta and TikTok, identifying the formats and concepts that drive results for DTC food and wellness brands.
• Manage the daily creative workflow from briefing and asset reviews through feedback, revisions, and final delivery.
• Support the Amazon launch by developing performance-driven A+ Content, videos, lifestyle imagery, and advertising assets optimized for marketplace search and shopping behavior.

Candidate Profile:

• 4–7 years of experience in performance marketing, growth creative, creative strategy, or a related role, including hands-on experience at a startup or early-stage DTC brand. Food, wellness, or CPG experience is a plus.
• A portfolio of social advertising work taken from concept through launch, with measurable results across metrics such as ROAS, CPA, CTR, and hook rate.
• Demonstrated experience briefing, managing, and collaborating with external creative and media agencies.
• Deep knowledge of Meta advertising and a strong understanding of TikTok creative best practices—or the ability to learn them quickly.
• Excellent copywriting instincts, with the ability to develop multiple distinct hooks and messaging angles for the same product.
• Familiarity with Amazon creative, including A+ Content, Sponsored Brands Video, and lifestyle imagery, is strongly preferred.
• Comfortable working through ambiguity, building processes from the ground up, and operating in a fast-moving environment.
• A strong understanding of consumers interested in women’s wellness, postpartum care, functional nutrition, and culturally inspired foods.