Marketing and Public Engagement Manager
City of El Paso
Job Title
Under general direction, manages public information, marketing, outreach and education, development, and volunteer programs. Serves as media spokesperson and government liaison for the assigned department.
Requirements
MOS CODES: None
Education and Experience: Bachelor's Degree or higher in Communications, Journalism, Marketing, Public Relations, or a closely related field and four (4) years of professional experience in journalism, public relations or marketing.
Licenses and Certificates: Valid Texas Class "C" Driver's License or equivalent from another state by time of appointment.
General Purpose
Under general direction, manages public information, marketing, outreach and education, development, and volunteer programs. Serves as media spokesperson and government liaison for the assigned department.
Typical Duties
Manages public information, marketing, outreach and education, development, and volunteer programs. Involves: Participate in developing and communicating strategic initiatives. Plans, develops, and directs marketing, development, outreach, and education efforts. Develop and present comprehensive public education programs for varying audiences. Prepare and recommend the purchase of educational materials for education programs. Oversee volunteer program and provide direction to increase volunteer engagement. Develop and organize plans for news conferences and other major announcements. Provides public relations support to the Director and staff through talking points, fact sheets, and other activities. Participate in creating and maintaining relationships with internal and external partners and community donors. Uphold and protect brand standards. Oversee the development of advertising promotional materials, social media presence, and events. Help develop solutions to customer and community concerns. Develop and oversee press releases, media advisories, information flyers, PSAs, and other informational communication. Oversee content and development of the department's website. Oversee and manage the budget for the marketing and public engagement program.
Serve as a media spokesperson and government liaison. Involves: Responds to media inquiries, and proactively disseminates the department's message to media partners to educate the community and promote the services and initiatives. Works directly with the Public Affairs Office on citywide messaging related to assigned the department.
Supervise assigned personnel. Involves: Schedule, assign, instruct, guide, and check work. Appraise employee performance. Provide for training and development. Enforce personnel rules and regulations and work behavior standards firmly and impartially. Counsel, motivate, and maintain harmony. Interview applicants. Recommend hiring, termination, transfers, discipline, or other employee status changes.
General Information
For complete job specification, click here. Note: This is an unclassified contract position.
Note: Applicants are encouraged to apply immediately. This position will close when a preset number of qualified applications have been received.
Note: Applicants with foreign diplomas, transcripts and degrees must have all documents translated and evaluated by an agency of the National Association of Credential Evaluation Services (NACES) prior to submitting them to the Human Resources Department. Please visit for more information.
Note: This position is for the department of Metropolitan Planning Organization. A résumé and/or other documents will not be accepted in lieu of a completed application. Comments such as "See résumé" are not acceptable and will result in the application being considered incomplete. To qualify for this position, required education, experience, knowledge and skills must be clearly stated on your application's employment history. We do not use any information on your resume to review if you meet the minimum qualifications for this position. Failure to fully detail all experience and job duties in the application, or copying/pasting directly from the job specification, or responses referring to your résumé will eliminate you from consideration for the position.
$70.82k - $88.52k
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