Growth Marketing Lead

The Role We’re hiring our first dedicated marketing hire — someone who can build and own the full marketing stack for Amae. You’ll work directly with our co-founders to shape Amae’s brand voice and positioning, and own end-to-end execution across every channel. This is a creative, builder role. You’re the right person for this if you’re an AI‑native operator who uses tools to multiply your output, have a genuine point of view on brand, and thrive in environments where the playbook doesn’t exist yet. This is a full‑time onsite role based in either our San Francisco office in Cow Hollow or our NYC Union Square office. What You’ll Work On Demand generation and referral growth: Channel strategy across SEO/GEO/SEM, email, social, and events — with a focus on driving referrals from health system partners and clinicians Content and thought leadership: Build and execute a content engine that positions Amae as the authority on serious mental illness care — blog, LinkedIn, newsletters, and more Brand voice and positioning: Collaborate with co‑founders and our PR firm to evolve Amae’s brand identity, messaging architecture, and tone of voice as we scale Patient and family marketing: Develop campaigns and materials that speak to patients and families with clarity, empathy, and honesty B2B marketing: Develop campaigns and materials that speak to our health plan and health system partners and potential referring providers. Event marketing: Supporting the design of our presence at clinical conferences, health system events, and community touchpoints Marketing infrastructure: Stand up the tools, workflows, and measurement systems that will underpin Amae’s marketing function long‑term What You’ll Have 4–6 years of marketing experience, with at least 1+ years as a solo or first marketing hire at a startup (sub‑200 people) Genuinely AI‑native — you’ve built real workflows using tools like Jasper, Perplexity, Clay, Surfer, or equivalents to multiply your output, not just experiment with them Demonstrated experience shaping and evolving brand voice — including leading or contributing to rebrands, developing tone‑of‑voice guidelines, and adapting positioning as a company grows and changes Own content and SEO/GEO, with execution supported by a vendor Comfortable marketing to both a B2B audience (clinicians, health systems) and a B2C or B2B2C audience simultaneously Bias toward measurement — you know what’s working and why Thrives in ambiguity — you don’t need a marketing team, a budget template, or a fully built techstack to get started Nice to Have Background in healthcare, digital health, or a mission‑driven consumer brand Experience ghostwriting or producing founder‑voice content Familiarity with the behavioral health or SMI landscape Compensation & Benefits Compensation includes a base salary of $140,000 - $160,000 (based on level & experience) plus equity ownership, giving you a meaningful stake in Amae's growth. Total compensation includes comprehensive medical/dental/vision, unlimited PTO, parental leave, and programs built around employee well‑being. We’ll share specifics during the interview process. #J-18808-Ljbffr Amae Health