Head of Ecommerce

Job Description

Head of eCommerce | R2 Commerce

Cincinnati, Ohio

The role in brief

You’d own the marketing and eCommerce growth strategy by linking brand building to demand generation and measurable revenue. The job covers the full customer journey, from awareness through conversion, across digital and physical channels.

What you’ll do

Strategy and growth

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• Build and run an integrated marketing strategy tied to company goals, covering brand growth, lead generation, customer acquisition, and revenue
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• Connect brand-building campaigns to commercial results
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• Work directly with the President and senior leadership to align marketing with business priorities
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Channels and customer experience

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• Lead brand, content, social, email, print, and partnerships
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• Lead performance marketing: SEO, paid search, shopping, display, and retargeting
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• Improve the omnichannel customer journey across online and offline touchpoints
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Data, budget, and technology

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• Manage the marketing budget, forecasting, and spend allocation with clear ROI accountability
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• Set up a KPI and reporting framework with test-and-learn practices and regular insights for leadership
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• Use analytics, market research, and customer feedback to refine strategy
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• Drive digital transformation across CRM, CMS, marketing automation, personalization, and AI-enabled tools
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People and partnerships

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• Lead cross-functional marketing teams: performance, brand, campaigns, content, social, and CRM
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• Partner with Data, Design, Engineering, Merchandising, Product, Sales, and Finance
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• Manage agencies, platform vendors, and third-party partners
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• Standardize processes and best practices, and stay current on market and platform trends
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Requirements

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• 8+ years of eCommerce or marketing experience.
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• 6+ years of leadership experience.
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• Proven experience creating successful marketing strategy that have led to measurable improvements.
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• Fluency setting strategy across multiple channels simultaneously.
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• Previous ownership of high-end budget management.
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• Deep analytical understanding of key eCommerce & marketing performance metrics (including using key data tracking software).
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