Senior Marketing Manager

Senior Marketing Manager

Webull is a leading digital brokerage platform built on next generation global infrastructure. At Webull, we believe that everyone should have an equal opportunity to control their own financial future. Our vision has always been to empower individual investors with the tools and resources they need to succeed financially. This commitment remains at the heart of everything we do. From low-fee trading and robust market data to advanced analytical tools, we are committed to providing a seamless, top-tier trading experience.

We are seeking a Senior Marketing Manager to join our US marketing team in St. Petersburg, FL. This is a role for a fanatically data-driven, high-output marketer who can think in systems and execute in the details. You are as comfortable building a strategy deck as you are pulling a report, briefing an agency, or managing a campaign to the last dollar. You do not wait to be managed.

This role centers on two pillars: Product Marketing Leadership and Strategic Growth. You will partner closely with Brand, Product, Compliance, Campaign, Creative, and Data teams, managing both dotted-line and direct relationships to drive awareness, acquisition, and engagement across Webull's US user base.

In This Role, You Will

• Drive Product Marketing and Go-to-Market Execution
• Lead go-to-market strategy for new products, major feature launches, and platform enhancements from discovery through execution and iteration.
• Own user journey with an eye on converting existing users down funnel: active to funded, funded to trading, and funded to scaled active trader.
• Develop clear, differentiated positioning, messaging frameworks, and value propositions across multiple user segments.
• Oversee creation and optimization of marketing assets across in-app messaging, email, web, social, and paid channels.
• Establish and maintain consistent tone, voice, and narrative across the product experience while evolving messaging based on user insights and business priorities.
• Translate data, user behavior, and market insights into actionable marketing strategies that improve adoption, usage depth, and retention.

• Build Strategic Partnerships and Drive Growth
• Partner with the Brand team, which owns relationships with sports properties and media organizations, to develop co-marketing activations, campaigns, and growth opportunities that leverage those partnerships.
• Identify and develop strategic partnerships with financial affiliates, content creators, and community channels to expand reach and drive acquisition.
• Develop and distribute content across channels including market insights and financial education that speaks to the segments we serve.
• Explore and assess new growth avenues, including potential B2B2C opportunities, niche market segments, and co-marketing channels.
• Represent Webull at industry events, conferences, and networking forums.
• Collaborate Cross-Functionally and Report Performance
• Partner with Product, Compliance, Data, and Design teams to ensure messaging cohesion across the full user journey.
• Ensure all content adheres to regulatory guidelines, industry standards, and company policies.
• Track, analyze, and report on campaign and channel performance; translate insights into continuous optimization.
• Use project management tools such as Wrike to manage timelines, deliverables, and cross-functional collaboration.

The Skills You Bring

• Bachelor's degree in Marketing, Business, or a related field; advanced degree a plus.
• 6-10+ years in integrated marketing, product marketing, or growth marketing
• Ability to develop and own a fully fleshed marketing strategy from audience segmentation and positioning through channel mix, measurement frameworks, and long-term roadmap, with minimal direction required.
• Highly self-directed with a Type A drive to deliver. You manage complexity without losing detail, wear multiple hats without dropping any, and move at a pace that raises the bar for the people around you.
• Hands-on experience across modern marketing tools spanning paid media platforms, CRM, email, analytics, and attribution. Proficiency with project management tools required; experience with Wrike is a plus.
• Comfortable managing both direct and dotted-line relationships. You can coach, delegate, and hold people accountable while staying in the execution yourself.
• Proven ability to work fluidly across Brand, Product, Design, Data, and Compliance teams, influencing without authority and keeping complex workstreams moving in a matrixed environment.
• Exceptional written and verbal communication skills. Can distill complexity into clear, compelling narratives for executives, partners, and external audiences alike.

What Makes You Stand Out

• Experience marketing financial products, trading platforms, or consumer fintech.
• You do not accept surface-level metrics. You dig, you find what others miss, and you build strategy around what the data actually says. Strong command of analytics tools and attribution modeling required.

Why Webull?

Webull is more than a fintech company—we're a global community of innovators, collaborators, and trailblazers. Headquartered in St. Petersburg, FL, Webull operates in 14 regions worldwide, serving over 20 million users. At Webull, your ideas matter, your voice is heard, and your work makes a real impact.

Investing in our people is a top priority for us, which is why we have a comprehensive benefits package that includes:

• Comprehensive Health Coverage: 100% paid medical and dental insurance for employees and dependents, vision insurance, and more!
• Financial Support: 401(k) match, commuter benefits for NY positions, and short-term disability coverage.
• Work-Life Balance: Generous time off that increases with tenure, paid parental leave, personal days, sick time, volunteer days and company holidays.
• Wellness & Pet Care: Fitness and wellness benefits, plus pet insurance for your furry friends.
• Investing in Your Future: We provide tuition reimbursement to help you pursue relevant degrees, certifications, and training that align with your career goals.
• Dynamic Office Perks: Catered breakfast (every Monday) & lunches (every Friday), fully stocked kitchens, and monthly happy hours to connect and collaborate.

This role is based in our St Pete Global HQ (200 Carillon Pkwy, FL), where in-person collaboration fuels growth, mentorship, and innovation. At Webull, we're committed to fair, equitable, and transparent compensation. The base salary range is $140,000-165,000 annually, plus a discretionary bonus and full benefits. Final offers consider experience, location, and relevant qualifications.

EEOC Statement

Webull is an equal opportunity employer. We're committed to building a diverse and inclusive team where all backgrounds, perspectives, and talents are valued.