Manager, Marketing Automation Super Admin

Role Description

We are seeking a Marketing Automation Super Admin to serve as the strategic owner and technical authority for our Adobe Marketo Engage platform and its surrounding ecosystem. This manager-level role combines advanced platform administration, system architecture, and functional consulting to ensure long-term platform stability, scalability, and governance.

The Super Admin operates within a complex B2B marketing and sales technology environment, partners closely with Salesforce and IT teams, leads a team of platform administrators, and serves as the primary escalation point with Adobe Marketo Support.

Key Responsibilities

• Platform Strategy & Architecture
  • Own the technical vision, architecture, and roadmap for Marketo within the enterprise technology stack
  • Ensure platform scalability, performance, security, and governance
  • Define and enforce Marketo standards, order of operations, and best practices
  • Identify and address technical debt, platform risks, and architectural gaps
• Advanced Administration & Functional Consulting
  • Design and implement advanced Marketo configurations beyond standard administration
  • Serve as the escalation point for complex platform issues and design decisions
  • Translate business requirements into scalable, maintainable Marketo solutions
  • Partner with Marketing, Sales Operations, IT, and Analytics on end-to-end lifecycle and automation initiatives
  • Advise stakeholders on platform capabilities, trade-offs, and best practices
• Salesforce & Ecosystem Integration
  • Own and optimize the Marketo–Salesforce (SFDC) integration, including data synchronization, lifecycle logic, and field mappings
  • Collaborate with Salesforce administrators and IT teams on cross-platform initiatives
  • Ensure alignment between marketing automation and sales operations processes
• Adobe Marketo Support & Technical Partnership
  • Act as the primary liaison with Adobe Marketo Support for escalated issues and complex defects
  • Manage the full lifecycle of support engagements, including troubleshooting and root cause analysis
  • Incorporate support learnings into platform standards and operational documentation
• Team Leadership
  • Lead, mentor, and develop a team of Marketing Automation Platform Administrators
  • Establish and maintain platform documentation, standards, and operational playbooks
  • Review and approve complex builds to ensure architectural integrity

Qualifications

• 10+ years of hands-on Adobe Marketo experience in enterprise environments
• Strong background in B2B marketing automation and complex lifecycle models
• Proven experience as a senior Marketo administrator, business analyst, and functional consultant
• Deep expertise in Marketo order of operations
• Extensive experience with Salesforce integration and B2B data models
• Experience working within large, multi-tool marketing technology ecosystems

Requirements

• Strategic, architectural mindset with strong operational discipline
• Demonstrated ability to lead and mentor technical platform teams
• Strong cross-functional collaboration and stakeholder management skills
• Ability to communicate complex technical concepts to diverse audiences
• Marketo certifications strongly preferred

Benefits

• Health & Wellbeing: Comprehensive suite of benefits that supports physical, financial, and emotional wellbeing
• Personal & Professional Development: Programs catered to helping you reach your career goals
• Unconditional Inclusion: Celebrating individual uniqueness and providing flexibility to manage work and personal needs