National Sales Manager

About the Role

Reporting to the VP of Sales, the National Sales Manager – Distribution & Strategic Partnerships will lead our U.S. distribution channel, driving RTD and sports nutrition growth through key distributors — including Muscle Foods, SportLife, and DNA — and retail partners such as Academy Sports + Outdoors and Dick's Sporting Goods, alongside gym chains and independent retail.

This is a strategic and hands-on leadership role. You'll set the vision for U.S. distribution, identify and act on opportunities, and use sales, distribution, and velocity data to drive decisions and hold the business accountable. You'll partner closely with and help develop our Distribution Account Manager to get the distribution business back on track, and you'll begin building and leading the team as the channel scales.

This role isn't simply an account management upgrade — it's ownership of one of the company's key growth engines, with a clear path to building and leading a distribution organization across North America.

Compensation

• Base Salary: $115,000 – $130,000, commensurate with experience
• Annual Bonus: 25% of base salary
• Total On-Target Earnings (OTE): up to $143,750 – $162,500
• Direct report from day one, to begin building leadership experience

What You'll Do

Strategy & Distribution Leadership

• Own the strategic vision for the U.S. distribution channel while staying hands-on — identifying opportunities, turning them into action, and using sales, distribution, and velocity data to drive decisions and accountability.
• Lead North American distribution strategy, including evaluating the Canada and Mexico opportunity.
• Build scalable distribution processes and own commercial growth within the channel.

Account & Relationship Management

• Manage and grow distributor relationships — including Muscle Foods, SportLife, and DNA — and retail partners such as Academy and Dick's, along with gym chains and independent retail accounts.
• Meet and exceed distribution-specific sales and revenue targets while managing trade spend within approved guidelines.
• Lead contract discussions, item set-ups, and onboarding for new and existing distributor and retail partners.

Team Building & Development

• Partner closely with, coach, and develop the Distribution Account Manager to get the distribution business back on track.
• Recruit, mentor, and build the distribution team as the business scales, shaping future hiring needs.

Reporting & Continuous Improvement

• Provide accurate forecasts and business updates, supporting the monthly S&OP process.
• Stay ahead of industry trends, competitive activity, and distributor/retail program changes to identify whitespace and expansion opportunities.

About You

• Proven leadership and coaching ability, with experience developing and growing a team.
• Specific experience managing RTDs and sports nutrition through distributors such as Muscle Foods, SportLife, and DNA, and retailers such as Academy and Dick's.
• Track record growing gym chains and independent retail accounts.
• Strong industry relationships and deep knowledge of the U.S. sports nutrition, gym, and independent retail landscape.
• Financially savvy with strong analytical capabilities — comfortable using sales, distribution, and velocity data to drive decisions.
• Strategic thinker who is equally comfortable operating hands-on.
• Strong communication, presentation, and contract negotiation skills.
• Comfortable with overnight travel as needed.

Career Path

As the business scales, this role will evolve from hands-on channel leadership into building and leading a full distribution organization across North America. You'll help shape strategy, identify where the team needs additional resources, recommend future hires, and ultimately build and lead that team. Progress will be reviewed regularly, and as you successfully build and lead the function, we'll review the next step in your career progression.

About EHPlabs & OxyShred

EHPlabs stands for Empowered Human Potential — and we live that every day. Since 2012, we've helped millions of people transform their health through category-leading supplements, an obsession with product quality, and a best-in-class social and influencer strategy that keeps us at the cultural forefront of health and wellness.

We're a sensory experience-led, social media first, active lifestyle brand. Science-backed products, innovative formats, and a deeply connected female-first global community of millions — built over 13+ years of showing up, day after day.

One Team. One Mission. One Community. We win together, call it out loud, and lift each other higher. Zero ego. Stronger together. Better every day.

What's In It For You

• Fun, supportive, and inclusive work culture
• Competitive compensation package
• 100% company-paid health, dental, vision, disability, and life insurance benefits
• 401k retirement matching – up to 4% dollar-for-dollar match to employee contributions
• Paid parental bonding leave and growing family bonus for any eligible employee as a gift for the birth or adoption of a child
• Fully paid 12-weeks maternity leave
• 10 paid national holidays & PTO that includes vacation and sick time
• Flexible working hours and remote work options
• 50% off EHPlabs supplements (yes, the good stuff)
• A culture that actually lives its values — empowered, real, ambitious, zero ego, always celebrating wins

Sound like you? We'd love to hear from you.

Learn more about us at ehplabs.com or find us on Instagram, TikTok, YouTube, and LinkedIn.

Note: To be considered for this role, you must have the right to live and work in the United States. Only shortlisted candidates will be contacted.