Buyer, Paid Social Media New York, New York

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full‑service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values‑based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision‑making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row. We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London, Toronto, and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangement and more. YOUR ROLE We’re looking for a Buyer, Paid Social to join our One Marketplace team. This role requires proximity to our NYC office and we offer a hybrid work setting with employees working both onsite and from home. This role oversees paid social media tactical planning, execution, and reporting, while leveraging deep knowledge of the media marketplace to brainstorm and recommend new platforms, activations, and vendor partnerships. A successful Buyer is organized, resourceful, and energetic. You’ll handle multiple projects in a fast-paced environment and take ownership of key client deliverables under the guidance of Supervisors and Directors. Works with clients to understand brand and implements social initiatives among paid social media advertising. Works with the following channels: Meta (Facebook & Instagram), Twitter, Tik Tok, LinkedIn, Pinterest, Snapchat. Utilizes social platforms natively (Facebook/IG, Twitter, Pinterest, Linkedin, Snapchat) and within PMD technology for paid social media. Analyzes campaign performance using data-driven insights to optimize and improve ROI, including A/B testing, audience segmentation, and creative performance. Manages and allocates campaign budgets effectively, ensuring optimal performance and adherence to financial goals. Prepares and presents comprehensive performance reports to clients, translating complex data into actionable insights. Works closely with the media planning, buying, and agency partner teams to ensure cohesive and integrated campaign strategies. Trains team members on paid social media tactics and campaign management. REQUIREMENTS 2+ years’ advertising agency or media agency experience, preferably within a media planning and buying agency. Proficiency in using social media platforms and tools such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Pinterest, X Ads, etc. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication skills. Comfortable in presenting to teams and clients. Strong organization skills and ability to balance tight deadlines and challenges. Salary range $65 – $75k annually. Compensation is determined on the skills, qualifications and tenure of the applicant. CROSSMEDIA BENEFITS Flexibility to work in a hybrid manner with in-office and work-from-home options (depending on role). Open/Flexible PTO with US & UK specific policies. Sponsored healthcare options and agency-wide physical & mental health support. 401k with company match (USA), and generous Pension (UK). Paid sabbatical at significant milestone anniversaries. Generous paid parental leave policy. Life milestone recognition & support. The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development). Cell phone/tech reimbursement. Student Loan payment plan (US). Learning & Development and training programs. And burgers – lots and lots of burgers. COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK). Continued employment remains on an “at-will” basis. PHYSICAL DEMANDS Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. Ability to stand, bend, and reach. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. The ability to observe details at close range (within a few feet of the observer). #J-18808-Ljbffr