Category Strategy Associate Manager

Job Summary Software Resources has an immediate job opportunity for a Category Strategy Associate Manager with a major corporation in New York City. 4 days per week on-site, Fridays remote. 6+ month contract. Pay rate: $50 – $52 per hour, DOE. Job Description As a strategic entity in the Advertising organization, the Category Strategy team works to ensure advertising positioned to address our clients' business needs while meeting the company's long-term goals. The Category Strategy Associate Manager will support the Category Strategy Senior Manager by contributing to client strategies across the Consumer Packaged Goods and Retail verticals. Responsibilities The Associate Manager works closely with cross-functional teams including research, client/marketing solutions, data enablement, sales, and sales communications to contribute to RFP responses, custom analyses, and go-to-market presentations for the category and category clients. The Associate Manager will develop evidence-based narratives that establish and broaden the value proposition of advertising sales in the marketplace, focusing on the key pillars of the company's value proposition. The Associate Manager will use syndicated sources to identify the right opportunities for the right audiences to address client goals and will also be responsible for understanding consumer media trends, industry measurement solutions, and competitive landscape. Mine syndicated data sources (e.g., MRI, Nielsen, YouGov, AdIntel, SMI, EDO, Pathmatics) for insights as part of cohesive analyses and presentations Act as a liaison between Category Strategy, Research and Sales to create measurement plans against client KPIs Actively contribute to creating an inclusive environment 2-3 years of experience in advertising, media and/or marketing Experience in the client and/or retail categories preferred Media experience at an agency or client side or experience with a sales development/strategy role at a media company Multi-platform media measurement with a strong background in addressable and data-driven solutions Comfort working in media tools such as Nielsen NPower, Comscore, and social listening among others and consolidating findings in a simple summary Working knowledge of cross-platform attribution vendors to measure brand lift and sales lift A business-forward, insights-based approach strongly preferred Out-of-the-box thinker who takes initiative and is able to navigate without constant direction Excellent written, verbal and interpersonal communication skills Passion for the company, its content, and the advertising landscape Core Skill Requirements Technical foundation in media research/measurement. Hands‑On Experience Comscore (highlighted as critical) MRI Nielsen (highlighted as critical) Other syndicated tools (noted as easier to learn) Strong Understanding Of Media metrics Methodologies Measurement terminology Business & Communication Expectations Emphasis Translating data into business-forward narratives Building insights into recommendations, not just findings Examples Using insights to support RFP responses Identifying audience segments (e.g., Gen Z) and mapping them to portfolio opportunities Supporting sales narratives and strategic arguments Benefits As a member of our team, you will have access to benefits including medical, dental, and vision coverage; a 401(k) with company match; short-term disability; life insurance with AD&D. #J-18808-Ljbffr Creative Solutions Services, LLC