Digital Product Manager, Direct-to-Consumer

Job Description

Job Description

Cinch Home Services is seeking a customer-focused Digital Product Manager to support and grow our Direct-to-Consumer (DTC) digital product portfolio. In this role, you will collaborate with cross-functional teams to drive product enhancements, optimize the customer journey, and deliver business value. This is a hands-on position ideal for someone with a strong foundation in digital product management who is eager to make an impact in a fast-paced environment. 

Key Responsibilities  

Product Ownership  

• Own and manage the DTC product backlog, ensuring alignment with customer needs, market trends, and business priorities. 

• Collaborate with stakeholders to refine requirements and prioritize features that deliver the greatest impact. 

• Define clear user stories, acceptance criteria, and work with engineering to deliver high-quality solutions. 

• Partner with the Product team to configure and launch new discount and product codes, ensuring accurate implementation across the DTC digital experience. 

Customer and Market Focus  

• Conduct research to understand customer behavior, pain points, and market opportunities. 

• Translate data insights into actionable product initiatives to improve customer satisfaction and retention. 

• Partner with marketing to optimize the performance of key landing pages and conversion funnels. 

Execution and Delivery  

• Partner with UX/UI designers to deliver user-friendly and visually appealing experiences. 

• Collaborate with engineering and QA teams to ensure timely and high-quality delivery of product releases. 

• Maintain a testing roadmap, supporting and implementing A/B experiments to validate hypotheses and inform decisions. 

Cross-Functional Collaboration  

• Serve as the primary point of contact for product updates, release plans, and new initiatives. 

• Communicate progress, outcomes, and key learnings with stakeholders at all levels. 

• Work closely with analytics teams to measure performance and identify areas for improvement. 

• Partner with the SEO team to identify and act on site performance opportunities, ensuring product decisions support organic visibility and technical SEO best practices. 

• Perform other duties as assigned. 

Qualifications and Experience  

Required:  

• 3+ years of experience as a Digital Product Manager/Product Owner, with exposure to B2C digital products. 

• Experience working across a multi-platform digital environment, managing product initiatives that span multiple systems and tools. 

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field (or equivalent experience). 

• Strong analytical skills, with experience using tools like Google Analytics or similar platforms. 

• Familiarity with marketing funnels, customer journey mapping, and landing page optimization. 

• Basic knowledge of UX design principles and consumer behavior. 

• Experience working in an agile environment and using tools like JIRA or Trello. 

• Excellent communication skills and a proactive, problem-solving mindset. 

Preferred:  

• Experience running A/B or multivariate tests and analyzing results. 

• Exposure to creating product roadmaps and defining OKRs. 

• Understanding of web usability and user-centric design best practices. 

• Familiarity with analytics and session intelligence tools including Google Analytics, Clarity, and Nexus/Momentum. 

  What We Offer  

• The opportunity to collaborate with a team of experienced professionals in a growing company. 

• A supportive environment for professional development and learning. 

• Competitive compensation and benefits. 

About Cinch Home Services  

Cinch Home Services is a leading provider of home service solutions, empowering homeowners to live with confidence and peace of mind. We are committed to delivering exceptional customer experiences through innovative technology and industry-leading expertise. 

Join us and help shape the future of how we serve and delight our customers!