(USA) Senior Copywriter - Product Marketing

Bentonville, AR: $80,000 - $155,000/yrSan Bruno, CA: $104,000 - $202,000/yrRegular/ PermanentSalaried Loading map...Bentonville, AR: $80,000 - $155,000/yrSan Bruno, CA: $104,000 - $202,000/yrRegular/ PermanentSalaried Position Summary What you'll do... Role summary: The Senior Copywriter creates clear, compelling, on-brand content for Walmart Marketplace campaigns, digital experiences, and creative initiatives. Partnering with design, marketing, product, and business teams, this role turns complex objectives into concise, benefit-led messaging. The Senior Copywriter also shapes content strategy, maintains voice and quality standards, improves workflows, and builds trusted stakeholder relationships to deliver high-impact work efficiently. About the team ECM Creative Studio helps drive Walmart Marketplace growth through high-quality creative across seller acquisition, product marketing, campaigns, events, and brand storytelling. We centralize creative strategy, standards, and delivery to increase speed, scale capacity, and protect brand consistency across seller touchpoints. The team partners across the business to create clear, engaging experiences that help sellers understand, adopt, and grow with Walmart Marketplace. What you'll do Write clear, engaging copy for campaigns, ads, landing pages, emails, collateral, and other seller-facing experiences. Translate business objectives, audience needs, and product benefits into effective messaging. Partner with design, marketing, product, and business teams-and external vendors-from brief through delivery. Maintain and evolve copy and creative assets in line with Walmart content, voice, and style standards. Contribute to content strategy by applying audience insights, industry trends, and competitive context. Manage multiple priorities, improve workflows, and uphold quality through editorial review and final QA. What you'll bring Demonstrated experience creating clear, persuasive, benefit-led copy across digital and integrated marketing channels. Strong command of content strategy, editorial judgment, brand voice, and messaging consistency. Understanding of product marketing and the ability to translate complex features into clear audience benefits. Experience partnering effectively with design, marketing, product, and user experience teams. Strong organizational skills, with the ability to manage multiple projects, deadlines, and changing priorities. A collaborative, detail-oriented approach and commitment to improving content through feedback, insights, and industry best practices. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. Bentonville, Arkansas US-09401: The annual salary range for this position is $80,000.00 - $155,000.00 San Bruno, California US-08848: The annual salary range for this position is $104,000.00 - $202,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : - Stock Minimum Qualifications Bachelor's degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting OR 4 years' experience in copywriting. Preferred Qualifications Copywriting for online brand initiatives Copywriting in an online creative or related digital field Copywriting in a retail environment Developing copy concepts in a retail or marketing environment Working for or with creative agencies Primary Location 702 Sw 8Th St, Bentonville, AR 72716, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. Walmart is committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. Benefits you’ll enjoy Discount CardGet 10% offWalmart associates are eligible for a 10% discount card on most regular‑priced items and fresh produce in-store and on select items at Walmart.com. Eligible after 90 days of employment. Live Better U100% coveredEarn a degree or in‑ Walmart AcademyGrow your skillsReady to grow your career? Walmart Academy offers job-specific retail training and leadership courses to help Associates reach their career goals. Financial perks Enjoy 401(k) matching and stock purchase plans. Paid time off Take a break as needed for vacation, sick leave, holidays, parental leave, and more Comprehensive health benefits Medical, dental, vision, and wellness programs for you and your family Wellbeing programs Access mental health resources and assistance programs for life's challenges Career growth opportunities Training, leadership programs, and clear paths to advance. Learn more Life at WalmartImagine a workplace surrounded by innovation. At Walmart's new Home Office in Bentonville, Arkansas, we're redefining what it means to work at a global leader. Set on 350 acres of thoughtfully revitalized land, our new campus seamlessly integrates the charm of Northwest Arkansas with cutting edge design and technology. From biking trails and outdoor courtyards to flexible, tech-enabled workspaces, every detail reflects our commitment to sustainability, connection, and culture. With amenities like on-site childcare at our Little Squiggles Children's Enrichment Center, the Walton Family Whole Health & Fitness Center, and a vibrant food hall featuring local and international favorites, we're creating a space where work-life balance isn't just a goal-it's a reality. Beyond the campus, Bentonville offers a dynamic lifestyle with world-class dining, art at the Crystal Bridges Museum, and countless outdoor activities. Whether you're exploring High South cuisine, enjoying live performances at our new amphitheater, or cycling the Razorback Greenway, you'll experience the perfect blend of small-town charm and big-city amenities. Join us at Walmart and grow your career alongside a community that feels like home This isn't just a workplace-it's a destination for leaders eager to make a difference. #J-18808-Ljbffr Walmart