Salesforce Marketing Cloud Analyst
2T Consulting
Key Responsibilities
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Provide functional and technical guidance for Salesforce Marketing Cloud and Sales Cloud implementations, integrations, and platform enhancements.
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Review solution designs, configurations, campaign implementations, and technical estimates to identify risks and ensure alignment with business requirements.
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Manage data synchronization, subscriber data models, audience segmentation, customer journeys, preference centers, and consent management.
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Establish integration standards and data-flow documentation across marketing platforms and connected systems.
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Support campaign reporting, performance measurement, and consistent marketing analytics.
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Coordinate internal teams, external agencies, vendors, and IT stakeholders to deliver marketing initiatives on time.
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Troubleshoot complex platform, campaign, integration, and data-related issues.
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Support platform releases, change management, environment governance, and vendor deliverables.
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Ensure compliance with privacy, consent, security, data retention, and audit requirements, including HIPAA/PHI and applicable healthcare regulations.
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Maintain technical documentation, solution standards, and audit-ready records.
Required Skills
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4–7 years of experience with Salesforce Marketing Cloud and CRM platforms.
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Strong knowledge of Salesforce Marketing Cloud and Sales Cloud integration.
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Experience with campaign management, Journey Builder, audience segmentation, data extensions, subscriber management, and reporting.
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Knowledge of contact data models, preference centers, consent management, and opt-out processes.
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Experience with integrations, solution design reviews, technical estimates, and implementation risk assessment.
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Strong stakeholder management, project coordination, vendor management, and communication skills.
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Experience with marketing performance reporting and analytics.
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Understanding of data governance, privacy, and compliance requirements in regulated environments.
Preferred Qualifications
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Salesforce Marketing Cloud Consultant, Marketing Cloud Administrator, or Sales Cloud Consultant certification.
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Experience in healthcare, pharmaceutical, or life sciences marketing.
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Knowledge of HIPAA, HITRUST, CAN-SPAM, CASL, and applicable GxP/21 CFR Part 11 requirements.
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Familiarity with Tableau, customer data platforms (CDPs), email deliverability, and email authentication.
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