Director of Sales

Job Description

Job Title: Director of Sales

Company: TerraSlate Inc.

The Ideal Candidate 

Are you proactive, assertive, and a natural self-starter? Do you thrive in competitive situations and naturally take charge? Do you think ahead and hit big goals? Are you a clear, credible communicator who builds trust with customers by knowing the details cold?  

Do you enjoy working closely with your team to remove obstacles and hold team members accountable in a player/coach environment? In this role, you'll oversee our primary revenue engine and a team of nine across sales, customer success, and graphic design. 

Here at TerraSlate, we have a high-accountability culture driven by our Core Values of Grit, Focus, Growth, and Candor. If you thrive in fast-moving, performance-driven environments, you will love it here. This role is on-site in Englewood, five days a week, for candidates already living in the Denver metro.

Opportunity

As the sales leader, you will report to the COO with the mandate, resources, and executive support to build a revenue organization and growth strategy that scales. This is a hands-on leadership role that combines personal direct sales, strategy, execution, and team building. You are expected to develop scalable systems, not just manage our existing team. This is your opportunity to shape the trajectory of a company that has transformed an industry. The ideal candidate has built and led sales teams in B2B, manufacturing, or product-based businesses, and knows how to drive predictable growth without bureaucracy.

At TerraSlate, we offer more than a job: a chance to join a high-growth, Entrepreneurial Operating System® (EOS) driven company. You will build a revenue engine that keeps growing without you carrying it.

Key Responsibilities

• Revenue Leadership: Own TerraSlate’s revenue execution and outcomes across direct sales, website sales, design services, and enterprise accounts. Lead high-performance teams driving demand generation, sales enablement, and account management for maximum pipeline conversion and customer lifetime value.
• Player-Coach: Set the standard and lead from the front by personally sourcing, managing, and closing high-value mid-sized and enterprise opportunities. Drive marquee deals and model the sales excellence expected across the organization.
• Enterprise Growth: Build and expand TerraSlate’s enterprise customer base across key industries (hospitality, healthcare, education, transportation, government, and others).
• Lead, Manage, Hold Accountable (LMA): Cultivate a culture of accountability, coaching, and performance excellence aligned with EOS principles. 
• Revenue Operations and Data: Use data to make decisions across all customer-facing functions, tracking KPIs, forecasts, and dashboards in Shopify and HubSpot.
• Sales and Marketing Integration: Partner with COO to align sales and marketing initiatives, driving maximum performance while maintaining brand standards, customer satisfaction, and the company’s core value proposition.

Qualifications

• Proven track record of scaling revenue in a growth-stage company, leading an SMB sales department with aggressive timeframes, ideally with manufacturing, B2B, or product-based businesses.
• Demonstrated success in building, leading, and inspiring high-performing sales and customer success teams.
• Entrepreneurial mindset with a willingness to roll up sleeves and own results.
• Strong command of sales operations, forecasting, and P&L ownership.
• Exceptional negotiation, communication, and relationship-building skills.
• Bachelor's degree required; MBA is a plus.
• Currently based in the Denver metro area ; on-site presence is required five days per week. This is not a remote or hybrid position.

What Success Looks Like

• By day 60, you’re running the revenue team’s weekly pipeline meeting, owning the scorecard, and holding the team accountable.
• By day 90, you’re fully onboarded, leading all three teams, and have completed your first Rocks.
• By day 120, you’re hitting 70% of weekly scorecard targets, including channel revenue, individual sales goals, high-quality calls, and customer satisfaction.
• By the end of year one, revenue is up 18%, average weekly customer satisfaction is 99%, and graphic design revenue is on track against forecast.
• By the end of year two, revenue is up 39% from today, and you’re hitting 80% of weekly scorecard targets.

About TerraSlate

TerraSlate manufactures and prints waterproof and rip-proof paper for a wide range of industries and ships products to over 120 countries worldwide. We are a three-time Inc. 5000 honoree, an Inc. Power Partner, and a 2026 Fast Company Most Innovative Companies award recipient. From selling the world’s most durable paper to custom menus and design services, we help organizations communicate with clarity and confidence in any environment. Our customers span a diverse range of industries, including hospitality, education, horticulture, defense, healthcare, supply chain management, and more.

Headquartered in Englewood, CO, we are scaling intentionally and seeking proven leaders to drive our next stage of growth.

Why You Will Love Working at TerraSlate

A Company With Meaning: At TerraSlate, we’re building more than just a place to work. We’re building a company that’s built to last. One that recognizes the value of each employee and provides ample opportunities for growth, recognition, and promotion. Here’s why we think TerraSlate is a company worth joining for the long term.

• Exceptional Employee Culture: Read the article in the Denver Post about why TerraSlate is a great place to work: -continued-growth-fueled-by-employee-passion/
• Mile High Salute: We are proud to be an official Small Business Partner of the Denver Broncos. Our logo and company info are displayed on rotation at all home games on digital signage, jumbotron, scoreboards, and TVs around the stadium.
• Sustainability at the Core: TerraSlate is 100% powered by wind and solar while backing clean water initiatives worldwide.
• Real Recognition: Our Inc. 5000, Inc. Power Partner, Colorado Companies to Watch, and Fast Company honors are made possible by the passion and drive of our team.
• Security That Cares: Our facility is equipped with automatic locks and keypad entry on all doors. Additionally, we believe your loved ones deserve peace of mind, which is why every team member at TerraSlate receives $100,000 in life insurance at no cost.
• Momentum You Can Feel: Growth is an integral part of TerraSlate’s culture, both for our employees and the company, personally and professionally. Join a team that’s redefining what it means to work with purpose, speed, and excellence.
• Meet the CEO: Meet our CEO in this short YouTube video: -R4K-VE

Compensation

Base salary of $140,000 to $155,000, plus quarterly bonuses based on hitting the leadership team revenue growth and net operating income targets, for on-target earnings of $160,000 to $180,000 .

Benefits

• Comprehensive health, dental, and vision insurance plans
• 401(k) with a 4% company match that vests immediately
• $100,000 in company-paid life insurance and disability coverage
• A total of 3 weeks of PTO and sick leave annually

How to Apply

In addition to submitting a resume to this role, interested candidates should complete our short behavioral survey: . Your responses to the Culture Index survey help us understand your unique strengths and how well you fit for this role. Please ensure you complete it as part of your application.

TerraSlate is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other status protected by law.