Sr. Media Relations Strategist

Sr. Media Relations Strategist

The Sr. Media Relations Strategist will lead media relations and reputation strategies and implement corresponding tactics including media outreach, press strategy, corresponding internal and external communication initiatives, community outreach, thought leadership media and spearhead awards program. Serve as the lead on public relations and narrative development, including ensuring strategic alignment with business goals and building and maintaining relationships with key national publications, reporters, and organizational executives. Identify and coordinate proactive media opportunities. Identify and coach thought leaders in the organization as well as create content based on research, data, personas and product/member journeys. Manage relationships with outside PR firms and report on the performance of media efforts. Serve as the primary contact for media and respond to media requests. Manage social media interactions and campaigns for increased coverage by writing and reviewing press releases, pitches, case studies, white papers and media summaries. Serve as member of the crisis communications team. Protect and promote the brand online and with various stakeholders.

Responsibilities:

• Identify proactive press opportunities and write press releases, secure bylines and speaking engagements, and develop new story angles.
• Manage relationships with PR firms as well as build and maintain relationships with contacts at key national, regional and local publications and cultivate new strategic relationships.
• Develop and execute a strategic plan for media outreach at conferences and events.
• Segment media outreach dependent on outlet and topic (industry, mainstream, national, regional, local) with a focus on being able to localize national stories.
• Drive thought leader media presence and strategy.
• Report on performance of media initiatives and advise and help drive needed pivots to strategy.
• Craft media, reputational and media metrics report with focus on actionable insights
• Create strategy and content for reputational award submissions.
• Draft press releases, media pitches and press outreach strategies
• Maintain listings on third-party websites and monitor online chatter and sites to protect the brand.
• Manage and direct member communications
• Set effective benchmarks for measuring the impact of media outreach, public relations efforts, communications campaigns and awards program and analyze, review, and report on the effectiveness of campaigns in an effort to maximize results. Monitor trends and best practices in digital communications and tools.