Events and Field Marketing Manager

Events And Field Marketing Manager

We're looking for our first Events and Field Marketing Manager to join the team in New York City, and lead the execution of high-impact marketing initiatives across North America. This role will play a key part in driving brand awareness, pipeline growth, and customer loyalty through field initiatives, including in-person events, event sponsorships, owned brand experiences, conferences, and more.

Instant is the world's first AI-powered marketing manager built for ecommerce. Today, we're quickly becoming the most important piece of technology to help the fastest growing brands on the planet to significantly scale their revenue — on autopilot. We're reinventing how brands bring their lost shoppers back to purchase through AI-powered email and SMS retention marketing. Our ambition is to be just as important and essential as Meta when it comes to helping an ecommerce brand scale.

This is a rare chance to help build a generational company at a true inflection point. Today, we service over 1,000+ of the worlds fastest growing brands like ThirdLove, David Protein, July Luggage and Meshki, with Instant's products generating over 30% of our customers annualised revenue. We have strong product-market fit, adding more than $1M in ARR every month, 100M's of shoppers interacting with Instant everyday, and the backing of world-class investors with over $35M raised from Blackbird, Hummingbird and Hubspot. We're scaling fast.

The work is ambitious, the talent bar is high, and the opportunity for growth - personal, professional, and financial - is unmatched. Instant would be the fastest moving company you'd ever be apart of in your career. So, if you consider yourself ambitious, we invite you to join us!

What You'll Do:

• Build and own a holistic field strategy that spans 1:1 to 1:many programs including conferences, customer/user events, executive dinners, direct mail, and more.
• Define and manage the annual events calendar in close partnership with Sales, Marketing, and Product teams.
• Partner closely with sales teams to align field programs with pipeline goals, account priorities, and revenue outcomes.
• Own event execution end-to-end, spanning venue and vendor selection, attendee communications, GTM enablement, content and speaker preparation, onsite delivery, budget management, lead capture, and post-event follow-up.
• Identify and activate Instant customers for speaking engagements, case studies, and local advocacy opportunities.
• Track, analyze, and report on program performance, measuring ROI and key metrics to inform optimization and future planning.
• Bring creativity and fresh ideas to elevate the attendee experience and consistently reinforce Instant's brand at every touchpoint.

What We're Looking For:

• 4-5 years of experience in B2B marketing, preferably in SaaS or technology sectors, or in events production or events management.
• Hands-on experience supporting events, sponsorships, or regional campaigns.
• Strong organizational skills and attention to detail; able to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Comfortable collaborating across functions and regions in a fast-paced environment.

The compensation range for this role is $120K - $140K + equity.