Digital Content Manager

Are you a strong digital communicator who understands how compelling content, smart
strategy, and data work together? The Gwinnett Chamber is hiring a Digital Content Manager to
own and strengthen our digital voice across web, social media, search, and emerging AI-driven
platforms. This role is ideal for a digital marketing professional who can write compelling copy,
manage multiple channels, optimize content for discovery, and use data to understand what’s
working.

This position reports to the SVP of Marketing & Communications and works closely with the
marketing team and departments across the organization to ensure the Chamber’s digital
content is timely, engaging, discoverable, and aligned with organizational priorities.
This is a hands‑on digital content and project management role with no direct reports.

What You’ll Do

You won’t just publish content; you’ll help determine what people read, find, and engage with.

Own Our Digital Voice

• Write, edit, and publish compelling content for the Chamber’s website and social channels
• Translate programs, events, and initiatives into audience-focused digital content
• Proofread and edit content for accuracy, clarity, consistency, and effectiveness
• Partner with internal teams to gather information and turn it into engaging content

Manage the Digital Front Door

• Own day-to-day website content management
• Develop and optimize web copy for programs, events, campaigns, news, and organizational initiatives
• Partner with the Creative Content Manager on website design, landing pages, visual assets, and user experience as needed

Lead Our Social Presence

• Manage the Chamber’s presence across 11 social media channels, including content planning, scheduling, publishing, monitoring, and optimization
• Develop and manage organic and paid social media messaging and placement
• Build and maintain social media content calendars aligned with Chamber events, programs, campaigns, and priorities
• Adapt messaging and content appropriately for different platforms and audiences
• Collaborate with the Creative Content Manager on graphics, reels, shorts, and other visual assets
• Monitor engagement and use performance insights to continuously improve content

Help People Find Us

• Apply SEO, GEO, and AI-informed content optimization practices across digital content
• Use Semrush to monitor search visibility, keyword opportunities, and content performance
• Build and manage Google Ad campaigns
• Balance emerging AI capabilities with strong human editorial judgment

Turn Data Into Better Content

• Use Google Analytics, Semrush, social analytics, and other digital performance tools to measure results
• Monitor website traffic, engagement, search performance, and content effectiveness
• Identify trends and opportunities to improve digital reach and audience engagement
• Translate performance data into practical recommendations for future content
• Develop regular reporting that helps the marketing team understand what’s working

What We’re Looking For

• Minimum 2 years of professional experience in digital marketing, communications, social media, web content, copywriting, or a related field
• Exceptional writing, editing, proofreading, and storytelling skills
• Experience managing professional social media accounts across multiple platforms
• Experience developing both organic and paid social media content
• Working knowledge of SEO and digital content optimization
• Experience with Semrush, Google Ads and Analytics, or comparable platforms
• Familiarity with GEO, AI-assisted content development, and emerging AI/search practices
• Ability to interpret digital performance data and turn insights into action
• Strong project management skills with the ability to manage multiple channels, deadlines, and priorities
• Strong attention to detail and sound editorial judgment
• Ability to collaborate effectively across departments
• Writing and/or digital content work samples are preferred
• Certification or degree in marketing, communications, journalism, public relations, English, digital media, or a related field is a plus

Perks + Benefits That Work for You

We don’t just invest in our mission—we invest in our people.

• Professional Development – Opportunities for skill‑building, training, and career growth
• Flex PTO – Take time to recharge while staying aligned with team goals
• Remote Work Flexibility – Based on department needs and performance
• Healthcare, Dental, Vision & Life Insurance – 100% of individual employee premiums paid by the Chamber
• Self-Care Stipend – $30/month to support personal wellness
• Family Leave – Paid maternity, paternity, foster, and adoption leave
• Merit Pay – Annual increases based on KPIs and organizational performance
• Cell Phone Reimbursement – Up to $50/month
• Education Assistance – Up to $2,500/year
• 401(k) Match – Up to 4%
• Gas South Arena Tickets – Access to events when available
• Cybersecurity Subscription – Personal and professional password protection through Keeper