Conversion Rate Optimization Specialist

AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts As a CRO Specialist, you will own the day-to-day execution of our web experimentation program - and to be the analytical engine that powers it This role sits within our broader Web UX team and is responsible for the full testing lifecycle: from behavioral research and hypothesis development to experiment setup, QA, and post-test reporting You’ll be our resident expert in Webflow Optimize, a close partner to the Manager of UX Design & CRO, and the person who ensures every experiment we run is well-designed, rigorously tracked, and thoroughly documented Behavioral Research & Insight: Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction points, drop-off patterns, and conversion opportunities across the site Document behavioral findings and translate them into clear, prioritized observations that inform test ideas, UX improvements, and design decisions Surface insights to the broader web team to contribute to UX strategy - not just the testing pipeline Test Ideation & Hypothesis Development: Generate data-backed test ideas and write structured hypotheses that clearly articulate the problem, proposed change, and expected outcome Collaborate with the Manager to align the test backlog with the CRO strategy and business priorities Track prior experiments to build on learnings and avoid redundancy Testing Roadmap & Pipeline Execution: Own and maintain the monthly testing roadmap, keeping it accurate and prioritized Manage every test through the full pipeline - brief, Asana ticket creation, design coordination, dev handoff, QA, launch, and monitoring Maintain clear documentation and ticket hygiene so stakeholders always have visibility into test status Experiment Setup & QA: Configure all experiments in Webflow Optimize, including audience segmentation, traffic allocation, goal tracking, and variant logic Own pre-launch QA across devices and browsers, verifying tracking, rendering, and experiment logic Monitor live tests for data quality and flag anomalies or early signals to the Manager Webflow Optimize Expertise: Serve as the team’s go-to expert on Webflow Optimize - understanding its full capabilities and best practices Stay current on platform updates and proactively identify ways to run more sophisticated experiments Train or support other team members on the tool as needed Reporting & Knowledge Management: Write a detailed post-test report for every experiment - results, statistical significance, segment analysis, and a clear win/loss/inconclusive call Maintain the CRO testing deck as an organized, up-to-date knowledge base that the wider company can reference Partner with the Manager on site-wide KPI tracking and contribute to monthly and quarterly performance reporting Benefits Medical, dental, and vision coverage Employee assistance program Gym reimbursement Incentive-based challenges Mental health and mindfulness Unlimited Time Off Grandparent Leave Volunteer Time Off Paid Sick Time Paid Holidays 16 weeks Gender-Neutral Parental Leave Restricted Stock Unit Program Flexible Spending Accounts Life Insurance Short and Long Term Disability Insurance 401K Team building activities Celebrations and social gatherings Community volunteering events Global all hands and local town hall events We’re looking for people who are relentlessly curious and committed to continuous learning Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes This isn’t just a button-pushing role; we’re looking for someone who brings genuine curiosity about user behavior, strong analytical instincts, and the operational discipline to keep a high-velocity testing program running smoothly Proficiency with behavioral analytics tools (FullStory, Hotjar, or equivalent) and comfort with heatmaps and session recordings Strong written communication skills - able to write clear hypotheses, experiment briefs, and post-test reports Working knowledge of GA4 for funnel analysis and performance tracking Hands-on experience setting up and managing A/B tests in an experimentation platform (Webflow Optimize, Optimizely, VWO, or similar) 2-4 years of experience in CRO, digital marketing, UX research, or web analytics Organized and process-oriented, with experience managing multiple workstreams or projects simultaneously Experience working within a B2B SaaS or enterprise marketing organization Analytical mindset with the ability to interpret experiment data and translate it into actionable recommendations #J-18808-Ljbffr SentinelOne