Amazon Director

Position Title: Amazon Director

Reporting to: VP of Global Sales

Location: Evansville, IN

Status: Exempt

ESCALADE

Escalade is a publicly traded leader in sports and recreation, with over 100 years of innovation across iconic brands like Goalrilla, STIGA, Bear Archery, ONIX, Brunswick Billiards, and more. Headquartered in Evansville, Indiana, we design, manufacture, and distribute sporting goods that bring families and communities together through active play.

Explore more at Escalade, Inc., Escalade Sports, follow us on Facebook, Instagram, YouTube, and LinkedIn.

Position Summary

The Director of Amazon Sales is responsible for leading and scaling the company’s Amazon business across Vendor Central (1P) and Seller Central (3P) platforms, with the majority of the business operating through 1P. This role owns the full Amazon P&L, drives operational excellence, and partners cross‑functionally to deliver aggressive growth, profitability, and brand visibility goals.

The ideal candidate brings deep expertise in Amazon operations, merchandising, advertising, and analytics, and serves as the primary strategic liaison between the company, Amazon vendor teams, and external partners/agencies.

Key Responsibilities

Amazon Strategy, Sales & P&L Ownership

• Own and manage the full Amazon P&L, including forecasting, budgeting, trade spend, and profitability analysis.
• Define and execute long‑term and short‑term growth strategies across Amazon 1P and 3P channels.
• Develop and deliver sales strategies to exceed revenue, margin, and market share targets.
• Lead joint business planning (JBP), promotional calendars, and vendor negotiations with Amazon.
• Oversee agency and external partner relationships to ensure alignment with KPIs and business objectives.

Operations & Inventory Management

• Lead all operational aspects of Amazon, including inventory planning, demand forecasting, catalog management, account health, and customer experience.
• Partner with supply chain, planning, finance, and IT to maintain high in‑stock rates and efficient inventory flow.
• Drive integration between Vendor Central and internal systems to streamline SOPs and reduce manual workload.
• Implement tools and processes to support order processing, bulk uploads, and deduction reconciliation.

Merchandising, Marketing & Advertising

• Oversee product listings, PDP content, SEO, and brand compliance across all Amazon assets.
• Lead Amazon advertising strategy, including PPC, Amazon Ads, ACoS optimization, and tentpole events (e.g., Prime Day).
• Drive go‑to‑market strategies for new product launches and seasonal initiatives.
• Optimize search rankings, conversion, and traffic through continuous content and merchandising improvements.

Data, Reporting & Performance Optimization

• Monitor and analyze KPIs including POS performance, traffic, conversion, inventory health, advertising performance, and ROI.
• Develop and enhance dashboards and reporting tools using Amazon and third‑party platforms.
• Leverage customer behavior, sales trends, and operational data to identify risks and growth opportunities.
• Utilize market monitoring and analytics tools (e.g., Helium10, JS Cobalt, and similar platforms).

Cross‑Functional Leadership & Collaboration

• Partner closely with product management, marketing, creative, licensing, finance, and supply chain teams to align inventory, promotions, and product strategy.
• Serve as the primary point of contact for Amazon vendor managers and internal stakeholders.
• Lead, mentor, and develop Amazon account managers and related team members, ensuring alignment to goals and execution excellence.
• Resolve catalog, variation, compliance, and operational issues in coordination with Amazon and internal teams.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 8+ years of experience managing Amazon Seller Central and/or Vendor Central, preferably within consumer goods or licensed merchandise.
• Proven track record of scaling Amazon businesses and owning full P&L responsibility.
• Strong analytical and financial acumen with advanced Excel skills (pivot tables, VLOOKUP, financial modeling).
• Hands‑on experience with Amazon advertising, SEO, and content optimization.
• Experience using Amazon analytics and third‑party tools such as Helium10, JS Cobalt, or similar platforms.
• Excellent communication, negotiation, and leadership skills.
• Ability to thrive in a fast‑paced, dynamic, and highly cross‑functional environment.

Physical Demands

• Position requires sitting, talking, and listening at least 2/3 of the time
• Occasional lifting up to 50 pounds
• International and domestic travel required as necessary

Working Conditions

• Office Environment

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee; other duties may be assigned.