Marketing Operations Manager

Position Overview:
For more than 30 years, Baxter Planning has helped the world's leading manufacturers transform their Service Supply Chains. We combine deep domain expertise with AI-powered technology to help customers optimize inventory, improve service levels, and reduce operational costs.

As Baxter Planning continues to grow, we are looking for a Marketing Operations Manager to own and optimize our marketing technology ecosystem, campaign operations, marketing automation, and AI-powered workflows.

This is a highly hands-on individual contributor role for someone who enjoys building, optimizing, and continuously improving marketing operations. You won't simply define strategy, you'll execute it. You'll personally build campaigns, optimize workflows, launch automations, troubleshoot systems, train users, and identify new ways to improve marketing performance through technology and AI.

Success in this role comes from balancing technical expertise with operational excellence. You'll partner closely with Marketing, Sales Development, Sales, and Revenue Operations to ensure campaigns execute flawlessly, leads move efficiently through the funnel, and marketing technology enables growth.

We're looking for someone who enjoys solving problems, learning new technologies, experimenting with AI, and creating scalable processes that allow marketing teams to move faster and smarter.

Why Join Baxter Planning?
You'll have the opportunity to:

• Own our modern marketing technology ecosystem
• Help shape our AI-enabled marketing strategy
• Build operational excellence across Marketing
• Work with emerging technologies including AI-powered prospecting and agentic workflows
• Make a visible impact in a growing B2B SaaS organization

Purpose, Scope and Responsibilities:
Marketing Technology and Automation

• Own and optimize Baxter Planning's marketing technology stack, including HubSpot, Salesforce, 6sense, Outreach, ZoomInfo, LinkedIn Sales Navigator, Folloze, and other marketing platforms.
• Build, optimize, and maintain marketing automation workflows supporting lead generation, nurturing, lifecycle progression, segmentation, scoring, routing, and campaign execution.
• Ensure seamless integrations across marketing technologies while maintaining clean, accurate, and scalable data.
• Evaluate and implement new marketing technologies and AI capabilities that improve productivity, personalization, and campaign effectiveness.
• Leverage AI tools to automate repetitive tasks, improve data quality, accelerate campaign execution, and increase operational efficiency.

Operations, Execution, and Optimization

• Own operational execution of integrated marketing campaigns from planning through launch, optimization, and reporting.
• Build, QA, launch, and optimize campaigns across:
  • Email
  • Webinars
  • Paid media
  • Events
  • ABM programs
  • Nurture campaigns
  • Outbound prospecting initiatives
• Manage campaign assets, audience segmentation, list management, QA, scheduling, deployment, and post-campaign reporting.
• Manage webinar and event operations including registrations, attendee management, Salesforce campaign synchronization, follow-up readiness, and reporting.
• Continuously improve campaign execution processes to increase speed, quality, and scalability.

AI & Agentic BDR Operations

• Administer and optimize Sales Engagement platforms including Outreach and future agentic BDR technologies.
• Partner with Sales Development leadership to optimize outbound prospecting workflows and AI-assisted engagement.
• Support deployment and governance of AI-powered prospecting capabilities.
• Monitor AI-assisted outbound performance and recommend workflow improvements.
• Help define how AI and human sellers work together to maximize pipeline generation.
• Monitor performance, data integrity, and pipeline impact of AI-assisted outbound and prospecting motions.

Data & Analytics

• Build dashboards and reporting in HubSpot and Salesforce that provide visibility into:
  • Campaign performance
  • Pipeline contribution
  • Attribution
  • Funnel conversion
  • Lead quality
  • Marketing ROI
• Analyze campaign performance and recommend improvements based on data.
• Maintain accurate campaign attribution and marketing reporting.
• Translate marketing data into actionable recommendations for leadership.

Marketing Enablement

• Serve as the internal expert for Marketing technology platforms.
• Deliver onboarding, office hours, documentation, and hands-on training for Marketing, BDR, and Sales teams.
• Develop best practices and documentation for campaign execution and marketing systems.
• Support adoption of new tools and AI capabilities across the organization.

Process Improvement

• Standardize campaign structures, naming conventions, workflows, and operational processes.
• Improve lead routing, lifecycle management, scoring, segmentation, and data quality.
• Document scalable operating procedures.
• Continuously identify opportunities to improve marketing operations through automation and AI.

Required

• 5+ years of Marketing Operations experience in a B2B SaaS environment
• Experience with 6sense or another Account-Based Marketing platform
• Hands-on experience administering HubSpot (preferred) or Marketo
• Strong Salesforce experience supporting Marketing organizations
• Experience administering Sales Engagement platforms such as Outreach or Salesloft
• Experience building and optimizing:
  • Marketing automation
  • Lead scoring
  • Lifecycle management
  • Nurture programs
  • Routing logic
  • Audience segmentation
• Experience owning campaign execution from planning through reporting
• Strong understanding of marketing attribution and funnel analytics
• Excellent analytical and problem-solving skills
• Exceptional attention to detail
• Strong written and verbal communication skills
• Comfortable presenting to groups and delivering user training
• Experience leveraging AI tools to improve marketing productivity
• Professional presence and ability to communicate effectively with senior leadership

Preferred

• Experience working in a Private Equity-backed company.
• Experience in B2B SaaS or enterprise software environments.

Competencies & Attributes

• A hands-on builder who enjoys executing as much as planning
• Passionate about marketing technology and AI
• Curious and constantly learning new tools
• Process-oriented and highly organized
• Detail-focused without losing sight of business outcomes
• Comfortable balancing multiple priorities
• An excellent trainer and communicator
• Collaborative across Marketing, Sales, BDR, and Revenue Operations
• Continuously looking for better ways to work