Business Marketing Lead

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Business Marketing Lead in Germany. As a Business Marketing Lead, you will play a pivotal role in driving go-to-market strategies and elevating brand positioning across institutional and enterprise audiences. You will work closely with business development teams to design and execute high-impact co-marketing initiatives, partnerships, and campaigns. This role blends strategic thinking with hands‑on execution, requiring you to translate complex technical concepts into compelling narratives. You will own key marketing assets, optimize performance through data‑driven insights, and build scalable marketing frameworks. Operating in a fast‑paced, emerging technology environment, you’ll collaborate globally and manage multiple stakeholders. This is an ideal opportunity for a proactive marketer who thrives in ambiguity and is passionate about shaping the future of decentralized ecosystems. Accountabilities Drive end-to-end execution of business marketing initiatives aligned with high-priority deals and partnerships Identify and develop co-marketing opportunities, building and managing integrated campaign plans Lead go-to-market activations with external partners, including co-branded campaigns, announcements, and events Own and develop key marketing assets such as newsletters, sales materials, and positioning content for institutional audiences Track performance metrics, evaluate campaign effectiveness, and optimize strategies based on data insights Manage multiple cross-regional workstreams, ensuring timely delivery and clear stakeholder communication Act as the main liaison between marketing and external partners to strengthen collaboration and outcomes Requirements 5+ years of experience in B2B growth marketing, product marketing, or ecosystem marketing within SaaS, emerging tech, or similar industries Proven experience executing co-marketing programs and managing external partnerships Strong ability to translate complex technical products into clear, compelling narratives for business audiences Data-driven mindset with experience defining KPIs, tracking performance, and optimizing campaigns Familiarity with AI tools and ability to leverage automation for marketing efficiency High level of autonomy, initiative, and problem-solving capability in fast-paced environments Understanding of the crypto and broader technology ecosystem; experience in crypto-native environments is a plus Excellent communication and organizational skills, with the ability to manage global stakeholders Benefits Opportunity to work on high-impact projects in a rapidly evolving technology space Collaborative, high-performing team environment with strong ownership and autonomy Exposure to global partnerships and innovative go-to-market strategies Flexible and dynamic work culture supporting remote collaboration Continuous learning opportunities and involvement in cutting-edge industry developments Chance to shape marketing strategy and influence growth at an early stage #J-18808-Ljbffr Jobgether