Organic Social Media Manager

Base pay range$90,000.00/yr - $120,000.00/yrOrganic Social Media ManagerSFOJob Type: Full-TimeReports to: VP of MarketingIndustry: Consumer Products / Lifestyle BrandSeniority level: Mid-Senior levelEmployment type: Full-timeJob function: MarketingIndustries: ManufacturingAbout the brandThis fast-growing consumer brand is known for transforming everyday essentials into ultra-portable, beautifully designed products used by millions worldwide. Sold across DTC, Amazon Seller/Vendor, and retail, the company is driven by thoughtful design, portability, and lifestyle-focused innovation.As the brand continues to expand, we are seeking a creative, analytical, and proactive Organic Social Media Manager to elevate our storytelling and grow our global digital community.Role overviewThe Organic Social Media Manager will lead the brand's presence across Instagram, TikTok, Facebook, YouTube, and emerging platforms, owning organic strategy, content creation, community engagement, and brand narrative.This is an ideal role for someone who moves quickly, thinks strategically, and thrives in creating content that feels authentic, human, and aligned with a product-driven, design-focused consumer brand. This role directly shapes how millions of customers connect with and fall in love with the products.Key responsibilitiesPartner with Marketing, eCommerce, Creative, and Customer Experience teams to ensure all storytelling aligns with broader campaigns.Own the monthly organic content calendar across all platforms.Monitor cultural, creator, and platform trends to quickly ideate and publish timely content.Produce platform-specific content—including short-form videos, lifestyle moments, product highlights, UGC remixes, and trend-driven posts.Maintain a strong and consistent brand voice and visual identity.Develop new concepts that highlight the brand's innovations, portability, and lifestyle applications.Manage TikTok and TikTok Shop presence.Build and manage relationships with influencers and micro-creators to strengthen awareness and organic reach.Community Growth & EngagementOversee daily posting, commenting, and community interactions.Foster meaningful conversations with customers and fans.Identify brand advocates and amplify UGC.Engage in relevant online communities and stay active in evolving trends.Analytics & OptimizationTrack KPIs, including reach, engagement rates, follower growth, saves, shares, watch-time, revenue contribution, and site/Amazon traffic.Translate performance data into actionable insights that inform overall marketing direction and support conversion and retention goals.Continuously refine strategies based on daily, weekly, and monthly results.Monitor competitor activity and category trends.Creative ProductionCollaborate with design and marketing teams to align on campaigns and product launches.Coordinate with influencers and micro-creators for organic partnership content.Work with the VP of Marketing and Content Manager to produce product clips, lifestyle videos, behind-the-scenes features, and brand storytelling content.Brand BuildingBring the brand's mission—innovative, accessible, everyday design—to life through content.Maintain consistency with branding, messaging, and product claims.Ensure all content aligns with IP/trademark guidelines and brand standards.QualificationsRequired:At least 3–6 years of experience in organic social media management (brand or agency).Deep understanding of platform algorithms, trends, and best practices.Proven track record of organic account growth.Excellent writing and communication skills.Analytical mindset with experience using tools such as Meta Insights, TikTok Analytics, Metricool, Later, Hootsuite, Shopify, Slack, Google Drive, Sprout, or similar platforms.Preferred:Experience with lifestyle or consumer brands, especially DTC or Amazon-first businesses.Background in product-focused storytelling or UGC-style content.Basic photography skills; comfortable appearing on camera (optional).Familiarity with accessories, eyewear, or design-forward brands.Creative, bold, and highly trend-aware.Organized, detail-oriented, and proactive.Fast execution with high attention to detail.Able to balance data insights with creative intuition.Passionate about design, innovation, and consumer experience.Strong sense of visual clarity, simplicity, and modern brand communication.What success looks likeConsistent month-over-month increases in organic reach and engagement.A cohesive and elevated brand presence across platforms.Growing traffic to the brand's website and Amazon store driven purely by organic content.An engaged, loyal, and expanding community.Breakout content that showcases the products in surprising, delightful, and memorable ways.What we offerThe opportunity to shape the organic social voice of a fast-scaling, design-led consumer brand.Competitive salary and exciting perks and benefits.A collaborative, creative, and fast-paced environment.Remote work aligned with West Coast hours.Equal Opportunity EmployerWe are an equal opportunity employer, and we are an organization that values diversity. We welcome applications from all qualified candidates, including minorities and persons with disabilities.J-18808-Ljbffr