Associate Manager, Organic Social & Influencer Marketing

Associate Manager, Organic Social & Influencer Marketing

Banana Republic is a storyteller's brand, outfitting the modern explorer with high-quality, expertly crafted collections made to inspire and enrich life's journeys. Founded in 1978 in San Francisco, we continue to evolve our heritage of exploration through thoughtfully designed apparel and accessories that blend timeless style with exceptional craftsmanship.

Our team is made up of passionate, curious storytellers — creators and visionaries who seek out what's next and bring it to life through elevated design, immersive experiences, and a shared spirit of creativity and innovation.

About the Role

The Associate Manager of Organic Social & Influencer Marketing is responsible for supporting the development and execution of all Social and Influencer Marketing strategy and activations for Banana Republic. Reporting to the Director, Organic Social & Influencer, you will work closely with the team to establish and refine Banana Republic's social and influencer marketing and engagement strategies and will be responsible for day-to-day scheduling, posting and reporting on social media and influencer content, and support in the management of influencer partnerships, events and activations. As an internal resource on Social and Influencer Marketing, you will keep abreast of trends and opportunities that can grow the impact of Banana Republic's social-first marketing approach, making suggestions to help further our brand reach and impact.

What You'll Do

• Support in the development and publishing of content and messaging for Banana Republic's social media and influencer campaigns, translating brand goals, objectives, and KPIs into social-first, brand-aligned content and messaging
• Own scheduling and publishing of brand social content across multiple channels
• Own community engagement, setting the standard and engaging with our social communities in a timely, on-brand and engaging manner, liaise with customer service and store teams to support and track customer service issues where needed
• Assist in the creation and briefing of social-first content (imagery, social-first video, creative concepts, event coverage, etc.)
• Work closely with marketing, PR, and external agencies to support the development of seasonal and one-off social and influencer campaigns
• Support in the creation of influencer briefs, sending samples, product orders and tracking, and onboarding of influencers for all Banana Republic campaigns
• Track, maintain and organize campaign metrics, creative and data for Banana Republic social and influencer partnerships
• Stay abreast of social media and influencer news, trends, and opportunities and help translate into brand right opportunities for Banana Republic
• Proficiency in Instagram, TikTok, YouTube, Pinterest, and Facebook, understanding of all social media platforms and expanding landscape
• Enthusiasm for social media, influencers, fashion, storytelling and popular culture
• Excellent communication and copy skills
• Effective collaborator, communicator, and team-oriented professional
• Demonstrated proficiency in aesthetic curation and creating cohesive visual and written narratives
• Familiarity with various photo and video editing applications for generating social media assets
• Experience in producing social media content including photos and videos
• Positive, humble and team-oriented mindset
• Highly organized, detail-oriented self-starter capable of excelling in a dynamic environment

Who You Are

• 2+ years experience, inclusive of social media and influencer marketing, brand creative, content creation, and messaging
• Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
• Change agent and motivator, with the ability to work cross-functionally and foster positive culture change at Gap
• Entrepreneurial spirit with the ability to work through ambiguity, think differently, and infuse strategic thinking into daily tasks

Benefits at Banana Republic

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.