Digital Marketing Specialist

Are you a creative marketer who loves bringing ideas to life through digital campaigns, compelling content, and eye‑catching design? We are seeking a talented Digital Marketing Specialist to help drive brand awareness, audience engagement, and business growth through innovative marketing initiatives. This is an exciting opportunity for a marketing professional who enjoys wearing multiple hats and making a direct impact. From creating engaging content and managing digital campaigns to analyzing performance metrics and supporting brand development, you'll play a key role in shaping the organization's marketing presence and driving meaningful results. Company & Position Highlights Competitive Compensation: $50,000–$60,000 annually, based on experience and qualifications Opportunity to contribute to high‑impact marketing campaigns and brand‑building initiatives Collaborative and creative team environment Exposure to digital marketing strategy, content development, graphic design, and analytics Hands‑on role with opportunities to influence marketing direction and campaign performance Professional growth opportunities within a dynamic and evolving organization Fast‑paced workplace where creativity and innovation are encouraged Responsibilities of the Digital Marketing Specialist Design and develop marketing collateral, promotional materials, advertisements, and branded content for both digital and print channels Plan, execute, and optimize digital marketing campaigns across email, social media, and online advertising platforms Manage social media accounts by creating content calendars, publishing content, monitoring engagement, and growing online communities Maintain and update website content while supporting ongoing optimization efforts to improve user experience and engagement Collaborate with internal stakeholders and external partners to ensure consistent brand messaging across all channels Create compelling written and visual content that strengthens brand awareness and connects with target audiences Monitor campaign performance, analyze key metrics, and provide actionable insights to improve marketing effectiveness Support lead generation initiatives through audience segmentation, campaign tracking, and database management Assist with the planning and execution of events, promotions, trade shows, and special marketing projects Coordinate photography, product information, creative assets, and promotional materials to support sales and business development efforts Maintain brand standards across all marketing materials and communications Research emerging marketing trends, technologies, and automation tools to identify opportunities for continuous improvement Qualifications of the Digital Marketing Specialist Bachelor's degree in Marketing, Communications, Graphic Design, Business, or a related field preferred 3–5 years of experience in digital marketing, content creation, graphic design, brand marketing, or a related discipline Strong proficiency with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, as well as knowledge of prepress processes Experience managing social media platforms, digital advertising initiatives, and content calendars Familiarity with WordPress, Shopify, email marketing platforms, and CRM systems highly preferred Experience using Google Analytics and other reporting tools to measure campaign performance and marketing effectiveness Strong graphic design, branding, and visual storytelling abilities Excellent written and verbal communication skills with the ability to create engaging content across multiple platforms Highly organized with the ability to manage multiple projects, deadlines, and priorities simultaneously Creative mindset with a passion for marketing trends, consumer behavior, and brand development Ability to work both independently and collaboratively in a fast‑paced team environment Submit your resume today for immediate consideration! #J-18808-Ljbffr City Personnel