Senior Digital Marketing Specialist

# Senior Digital Marketing SpecialistSupport Center - Costa Mesa, CA 92626## OverviewSalary Range$80,000.00 - $90,000.00 Salary/yearPosition TypeFull TimeEducation Level2 Year Degree## DescriptionWith over 15 iconic restaurant locations and growing-including beloved destinations like Rusty Pelican, Whiskey Joe's, and Castaway-Specialty Restaurants is a family-owned company with a rich legacy and an exciting future. Our restaurants are consistently recognized for excellence, including accolades such as *OpenTable's Most Scenic Restaurants*, *Diner's Choice Awards*, and regional \"Best Of\" honors.**Why Join the Specialty Restaurants Marketing Team?**You'll be joining a marketing team that values creativity, innovation, and measurable results. If you thrive in a fast-paced, multi-concept environment and want to shape the future of restaurant marketing, we'd love to meet you.**About the role-**Specialty Restaurants is seeking a strategic, highly organized and hands-on **Senior Digital Marketing Specialist: CRM, Growth & Loyalty** to oversee key digital touchpoints across our portfolio of restaurant and hospitality brands.This role sits at the intersection of guest engagement, technology and brand communications. The Senior Digital Marketing & Communications Specialist will help shape the guest journey- from the first loyalty enrollment or website visit through repeat visits, VIP recognition and long-term brand affinity.This is an execution-focused role for someone who is equally comfortable developing a guest communication strategy, building an email or SMS campaign, updating a website, reviewing performance data and troubleshooting an inaccurate restaurant listing.**Top-notch Benefits:*** Competitive salary in the range of **$80,000-$90,000** annually depending on experience* Benefits including vacation pay, medical, dental and vision insurance* Lifestyle Spending Account, this benefit supports you and your family in numerous ways such as through gym memberships, child care, groceries, student loans & more!* Weekly lunches provided on site Mondays-Wednesdays* Company dining package with allotted spending amount each month* Variety of Supplemental Benefit Plans for life's unknowns* 401k with annual employer match after 12 months* Employer paid life Insurance throughout the length of employment* Paid/Floating holidays for 10 major holidays* Education Assistance Program (EdAP) for hospitality related education growth* Employee Assistance Program (EAP) to assist with work life balance* Management Referral Program with up to a $4,000 payout for qualifying management positions**Key Responsibilities-****Loyalty / VIP Membership & Guest Journey*** Support the strategy, execution and ongoing development of the company's loyalty, VIP and membership programs.( Must be knowledgeable of programs such as Toast, Punchh, Thanx)* Develop a strong understanding and campaigns of the complete guest journey, including acquisition, enrollment, onboarding, first visit, repeat visitation, birthdays, anniversaries, lapsed-guest re-engagement, VIP recognition and long-term retention.* Create and maintain an annual CRM and loyalty communications calendar aligned with restaurant priorities, seasonal promotions, new openings, menu launches and companywide initiatives.* Manage automated and triggered communications, including welcome journeys, enrollment rewards, birthday offers, member benefits, expiration reminders, win-back campaigns and VIP communications.* Track program performance, including enrollment, active-member participation, visit frequency, retention, offer redemption, incremental revenue, member engagement. Also tracking any potential fraud.**Email, SMS & Guest Communications*** Create, edit and proofread compelling, brand-appropriate copy for email campaigns, SMS messages, landing pages, website promotions, loyalty communications and membership updates. (Must be knowledgeable of programs such as Fishbowl, Marketo, Sales Force or similar)* Adapt messaging for different restaurant concepts while maintaining consistent brand standards - develop targeted campaigns based on guest behavior, restaurant preference, location, visit frequency, spending, loyalty status, engagement and lifecycle stage.* A/B testing subject lines, creative, when possible.* Partner with graphic designers, agencies and internal marketing team members to develop campaign creative and digital assets.**Digital Listings & Local Presence*** Own the accuracy, consistency and ongoing maintenance of restaurant listings across Google Business Profile, Yelp and Tripadvisor, as well as other relevant discovery platforms.* Maintain current restaurant hours, holiday hours, menus, pricing links, contact information, addresses, reservation links, online-ordering links, amenities, categories, descriptions and photography.* Conduct routine listing audits to confirm that information is consistent across platforms and restaurant websites - optimizing listings to improve local visibility, search relevance and guest conversion.* Monitor listing performance, including impressions, searches, website visits, phone calls, direction requests, reservation activity and other available engagement metrics.* Overseeing Google Key Words ads**Website Management & Maintenance*** Directly manage and update content across the company's restaurant and corporate websites - working confidently within content management systems such as Popmenu, BentoBox, WordPress, Shopify or similar.* Update menus, restaurant hours, promotions, events, private-dining information, photos, leadership biographies, press mentions, reservation links, online-ordering links, gift card information and other guest-facing content.* Build and update landing pages, announcement bars, website pop-ups, forms and promotional modules and perform routine quality-assurance reviews.* Maintain SEO fundamentals, including page titles, metadata, image naming, alternative text, internal links and location-based content.**Accessibility, Privacy & Digital Compliance*** Serve as the primary day-to-day marketing contact for the company's website accessibility, privacy and compliance agencies.* Coordinate recurring website audits and translate agency findings into clear, actionable updates for internal teams, website vendors and developers.* Make direct content-level corrections when possible and escalate development-level issues to the appropriate technical partner.* Maintain accessibility-friendly website content, including meaningful alternative text, descriptive links, logical headings and properly formatted digital content.* Assist with the maintenance of privacy notices, accessibility statements, cookie and consent tools, data-request forms and other required website content.* Maintain organized records of audits, remediation requests, vendor correspondence, completed updates and outstanding issues.**Analytics, Reporting & Optimization*** Create recurring reports covering loyalty performance, email and SMS engagement, membership growth, website activity and digital-listing performance.* Monitor key metrics such as enrollment, active-member rate, repeat visitation, redemption, revenue, open rate, click rate, conversion, unsubscribes, SMS opt-outs, website traffic and local-listing actions.* Use tools such as Google Analytics 4, Google Search Console, CRM dashboards and platform-level reporting to identify trends and opportunities.* Provide clear, actionable recommendations rather than reporting data alone.**Cross-Functional & Project Management*** Partner closely with Marketing, Operations, Information Technology, Culinary, Private Events and restaurant-level leadership.* Coordinate with CRM providers, website developers, compliance agencies, digital-listing platforms and other external vendors.* Manage multiple restaurant brands, campaigns and website requests simultaneously while meeting firm deadlines.* Protect the integrity of each restaurant's individual brand while supporting consistent companywide standards.* Maintain organized platform credentials, campaign archives, training materials, standard operating procedures and vendor documentation.## Qualifications**Qualifications*** 3-5 years of experience in digital marketing, CRM, lifecycle marketing, loyalty marketing, website management* Degree in Marketing, Communications, Digital Media, Hospitality, Business or a related field, or an equivalent combination of education and professional experience.* Restaurant, hospitality, multi-unit retail or consumer lifestyle brand experience - working across a portfolio of multiple brands or locations.* Demonstrated understanding of the guest or customer journey, including acquisition, engagement, retention, loyalty and reactivation.* Experience with loyalty and CRM platforms such as Punchh, Paytronix, Thanx, Salesforce, Marketo, Mailchimp or comparable systems.* Experience supporting a loyalty, rewards, VIP or membership program.* Experience managing digital listings through Google Business Profile, Yelp and Tripadvisor.* Hands-on experience updating websites through platforms such as Popmenu, WordPress, Shopify or comparable content management systems.* Strong writing, editing and proofreading skills with the ability to adapt communications across multiple brands.* Strong analytical skills and the ability to translate performance data into practical recommendations.* Exceptional attention to detail, particularly when reviewing promotional terms, links, audience segments, restaurant information and website content.* Excellent communication and relationship-management skills.* Proactive, resourceful and comfortable troubleshooting digital-platform issues.* Working knowledge of website accessibility, digital privacy, consent management and email/SMS compliance practices.* Experience working with external agencies, software providers, developers and technology partners. #J-18808-Ljbffr