Associate Director of Campaign & Event Technology (New York)

Associate Director of Campaign & Event Technology

Job Description: This role is ideal for a strategic, execution‑focused marketing technology leader who thrives at the intersection of technology platforms, campaigns, events, and data. The Associate Director of Campaign & Event Technology plays a critical role in enabling marketing strategy through scalable, high‑performing execution, connecting platforms like Eloqua and Cvent to deliver integrated, full‑funnel experiences that drive pipeline and revenue.

Responsibilities

• Define and lead the marketing automation and event technology strategy, ensuring platforms, workflows, and integrations effectively support marketing campaign and event objectives
• Manage intake, prioritization, and resource allocation across campaign and event technologies, aligning demands against team capacity and business priorities
• Own and optimize the integration across marketing automation, event technology platform, and CRM system (Salesforce) ensuring seamless data flow, system connectivity, and end‑to‑end execution support
• Serve as the primary escalation point for complex, high‑risk, or time‑sensitive technology‑enabled campaign and event initiatives
• Lead and support the strategy, implementation, and optimization of marketing automation and event technology platform for high‑impact campaigns, flagship events, and complex program builds, ensuring quality and successful delivery
• Partner with cross‑functional teams to translate campaign and event requirements into effective, scalable technology solutions and related tactics (email, events, thought leadership, paid media, videos, etc.)
• Drive continuous optimization of platform performance, event engagement, execution efficiency, and data quality, partnering with analytics team to ensure accurate lead tracking, attribution, and reporting
• Develop and implement scalable workflows, templates, and playbooks, while establishing and enforcing standards and best practices for platform usage, campaign execution, event delivery, and data governance
• Identify and implement opportunities to enhance platform utilization, automation, and overall efficiency across campaign and event technology
• Own data capture, data integrity, and governance processes across marketing automation and event platforms, ensuring consistency and usability across systems
• Oversee and develop the Campaign Manager and Event Technology Manager, providing direction, coaching, and performance management

Qualifications

• Bachelor’s degree
• At least ten (10) years of related work experience
• Advanced knowledge of marketing automation, campaign operations, and event platforms
• Strong project and program management experience in a complex, cross‑functional environment
• Strong written and verbal communication skills
• Strong organizational, analytical, and problem‑solving skills
• Knowledge of Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word)
• Ability to work under tight deadlines and prioritize responsibilities
• Ability to handle and maintain confidential information
• Ability to work collaboratively with senior leaders and learn new concepts and skills quickly

Compensation & Benefits

Target Hiring Range $193,000 - $280,000

Base pay is based on market location and may vary depending on job‑related knowledge, skills, experience, and geographic location. Base pay is only one part of the Total Rewards that MWE provides to compensate and recognize our staff professionals for their work. Full time positions are eligible for a discretionary bonus and a comprehensive benefits package.

Physical Demands and Work Environment

Physical Demands: While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear. Employee must occasionally lift up to twenty (20) pounds. Work Environment: Typical indoor office environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EEO Statement

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.