Area Sales Manager

Ready to take ownership of your territory and make a real impact? Due to an internal move, Ainscough Crane Hire is on the lookout for a driven, commercially minded Area Sales Manager to lead growth across Lancashire, Cumbria and surrounding areas. This is a fantastic opportunity for someone who thrives on building relationships, spotting opportunities, and turning conversations into long-term partnerships. What's in it for you? Quarterly bonus to recognise your performance Bi-annual retention bonus Company car 24 days holiday + extra days with service milestones Option to purchase up to 5 additional days annual leave Structured career development plan to support your growth Company pension & life assurance (3x salary) Access to our Ainscough Advantage benefits platform Staff forums - giving you a genuine voice in the business Why Ainscough Crane Hire? We're proud to be the UK's leading crane hire company, operating across 30 locations nationwide. But what really sets us apart is our people. Our teams are passionate about delivering projects safely, on time, and to the highest standards. Safety isn't just a priority here—it's part of our DNA, reflected in our “Always Make the Safe Choice” ethos. Join us, and you'll be part of a business where expertise is valued, ambition is supported, and success is shared. The Role: What You'll Be Doing This isn't just about hitting targets—it's about building a territory. You'll take ownership of the Lancashire & Cumbria regions, driving revenue growth by developing strong relationships with both existing customers and new prospects. Day-to-day, you'll be: Building and growing a strong pipeline of new business opportunities Developing long-term partnerships with key clients Managing and updating CRM to keep activity and opportunities on track Responding quickly and effectively to incoming sales enquiries Meeting (and exceeding) activity targets and KPIs Delivering against monthly, quarterly, and annual sales targets Negotiating contracts and securing framework agreements Providing clear updates and forecasts to the Regional Sales Manager About You You're someone who enjoys the challenge of sales and takes pride in delivering results. You'll likely bring: Proven experience in a sales role, with strong negotiation and influencing skills A track record of achieving (and exceeding) targets Confidence in building relationships and closing deals Strong presentation and proposal-writing skills A proactive, self-motivated approach with the drive to succeed Good IT skills (Microsoft Office - particularly Excel, Word, PowerPoint) The Kind of Person Who Thrives Here Commercially sharp and opportunity-focused Confident communicator who builds trust easily Organised, resilient, and able to juggle multiple priorities Customer-focused, always looking to add value Results-driven, with a genuine hunger to succeed Our Commitment to Inclusion Ainscough Crane Hire is an Equal Opportunities Employer. We're committed to building a diverse and inclusive workforce and welcome applications from all backgrounds. We hire based on merit, potential, and business need. If you require any reasonable adjustments during the recruitment process, just let us know—we're here to support you. #J-18808-Ljbffr Ainscough Crane Hire