Director, Product Marketing - GTM

Role Description

Veeam is expanding into the enterprise with a broader platform across Data Security, Identity, and AI trust. We are looking for a Director of Product Marketing to own and scale the enterprise go-to-market motion—translating our platform and solutions into repeatable plays that drive pipeline, accelerate deals, and expand within strategic accounts. This role is focused on execution at scale: turning strategy into field success, and ensuring we win in complex enterprise environments.

What You’ll Do

• Define and operationalize GTM plays for enterprise customers across key segments and industries
• Develop clear value frameworks aligned to enterprise buying groups (CIO, CISO, Data Leaders)
• Partner with sales leadership to improve deal velocity, win rates, and expansion
• Translate positioning and solutions into pipeline-generating programs
• Align closely with demand generation, partners, and customer success to ensure consistent execution across the funnel
• Support cross-sell and platform adoption within the existing install base
• Build enterprise-ready sales plays, messaging, and tools for complex, multi-stakeholder deals
• Develop battlecards, objection handling, and competitive positioning
• Actively support strategic deals and top accounts with tailored messaging and deal strategy
• Create repeatable frameworks for account targeting, segmentation, and deal progression
• Ensure global consistency while enabling regional flexibility
• Continuously refine GTM based on field feedback and performance data

Qualifications

• 8–12+ years in product marketing or GTM roles in enterprise software
• Strong understanding of enterprise sales cycles and complex deal dynamics
• Experience building and scaling repeatable GTM motions
• Track record of driving measurable outcomes: pipeline, revenue, adoption
• Ability to work cross-functionally with sales, marketing, and product teams

Bonus Skills

• A GTM operator who knows how enterprise deals actually get done
• Understand technical products and translate capabilities into use cases and outcomes
• A leader in marketing and a partner to sales, with strong field credibility
• Highly execution-oriented with a focus on business outcomes, not just assets
• Comfortable in ambiguity, but relentless about driving clarity and results

Benefits

• Unlimited paid time off, 12 paid holidays, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
• Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
• Medical, dental, and vision coverage starting on your first day
• Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
• 401(k) retirement plan with company matching contributions
• Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
• AirVet: 24/7 virtual veterinary care at no cost
• Legal services, identity protection, and supplemental health insurance options
• Tax-advantaged spending accounts for healthcare, dependent care, and commuting
• Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning