Senior Director, Product Marketing - AI-Augmented GTM

Role Description

SymphonyAI is hiring a Senior Director of Product Marketing to lead go-to-market strategy for our AI SaaS portfolio in retail and CPG. This is not a traditional PMM leadership role. We operate an AI-augmented marketing system that compresses months of GTM work into days. The right candidate understands that the production layer of PMM is largely solved by AI, and their value lies in strategy, editorial judgment, field connection, and system improvement.

You will own positioning, competitive intelligence, sales enablement, and launch execution for a portfolio selling into enterprise retail buyers (VP Merchandising, VP Supply Chain, CFO, CTO). You will do this by orchestrating AI-powered workflows, not by manually building every asset from scratch.

What You'll Own

• Go-to-Market Strategy
  • Define and evolve positioning, messaging, and value propositions for enterprise buyers across merchandising, supply chain, and store operations.
  • Own launch strategy for new products and capabilities, including market segmentation, packaging, and pricing input.
  • Translate product capabilities into buyer-relevant language across business, technical, and analyst audiences.
• AI-Augmented Content Operations
  • Operate, refine, and extend AI-powered PMM workflows that produce competitive battlecards, sales enablement packages, messaging frameworks, campaign content, and presentation decks.
  • Encode proven sales methodologies into scalable, repeatable systems.
  • Continuously improve output quality by tuning prompts, reference data, validation rules, and feedback loops.
  • Reduce time-to-market for GTM assets by orders of magnitude compared to traditional PMM operations.
• Editorial Judgment at Speed
  • Serve as the quality gate on all AI-generated PMM output: messaging accuracy, audience register, proof point validity, competitive claims.
  • Make fast editorial decisions on high volumes of content without sacrificing strategic coherence.
  • Ensure every asset connects claims to consequences the buyer cares about (revenue, margin, time to value for business buyers; integration debt, scalability, governance for technical buyers).
• Competitive Intelligence as a System
  • Own a continuous competitive monitoring system, not quarterly research projects.
  • Maintain structured competitor profiles with trap questions, displacement playbooks, and use case maps.
  • Translate competitive findings into field-ready assets within hours of signal detection.
• Field Feedback and Evidence Curation
  • Build and maintain closed-loop feedback between field sales and marketing systems.
  • Source, validate, and curate customer evidence (case studies, proof points, ROI metrics) in partnership with Value Engineering and Customer Success.
  • Run win/loss analysis to identify patterns, feed insights back into messaging and enablement, and brief leadership on trends.
• Cross-Functional Orchestration
  • Partner with Product Management to translate roadmap into market-facing narratives.
  • Equip Sales with enablement that maps to how they actually sell (discovery, qualification, competitive positioning, executive engagement).
  • Support analyst relations briefings with structured prep, competitive framing, and market positioning.
• Team Leadership
  • Build and lead a lean, high-output product marketing team that operates as system operators and strategic thinkers, not just content producers.
  • Set the standard for AI-augmented PMM workflows and mentor the team on operating them effectively.

Qualifications

• 10+ years in product marketing, B2B SaaS or enterprise software, with at least 3 years in a leadership role.
• Demonstrated experience using AI tools to accelerate GTM operations (content generation, competitive analysis, enablement production, or similar).
• Strong editorial judgment: ability to evaluate messaging, positioning, and competitive claims quickly and accurately.
• Deep understanding of enterprise buying committees and how to tailor messaging by persona (business buyer, technical buyer, economic buyer).
• Experience building feedback loops between field sales and marketing to improve asset quality and deal outcomes.
• Track record of reducing time-to-market for GTM assets while maintaining or improving quality.
• Comfort operating at both strategic and execution levels; this role requires both.

Preferred

• Retail, CPG, or supply chain industry experience.
• Familiarity with sales methodologies (MEDDICC, Challenger, value selling) and how they translate into enablement.
• Experience with analyst relations (Gartner, IDC, Forrester) and enterprise buying cycles.
• Background in prompt engineering, workflow automation, or AI-assisted content operations.
• Experience with Salesforce, HubSpot, or similar GTM platforms.

What Success Looks Like in Year One

• AI-augmented PMM system is operational across competitive intelligence, messaging, enablement, and launch planning.
• Time from product announcement to full GTM package (battlecard, talk tracks, one-pager, discovery guide) measured in days, not months.
• Field sales rates enablement assets as directly useful in active deals (measured via adoption and feedback).
• Competitive intelligence is continuous and field-ready, not a quarterly deliverable.
• Influenced pipeline and win rate improvements are measurable and attributable to PMM assets.

What This Role Is Not

• This is not a "build a 10-person team to produce assets manually" role. The system handles production. You handle strategy, judgment, and improvement.
• This is not a role where success is measured by volume of decks shipped. Success is measured by deal impact, field adoption, and competitive wins.
• This is not a role for someone uncomfortable with AI tooling. You will operate AI workflows daily, and you will be expected to improve them.