Senior Director, Product Marketing

Role Description

We’re seeking a Sr. Director of Product Marketing to define and lead the go-to-market vision, narrative, and execution for our hosting, agentic, and agent portfolio. This is a critical leadership role at the center of our business—owning how the ‘voice of our customer’ and leading how we position, package, and bring our offering to market across SMBs, Developers, and Agencies globally via multiple routes-to-market.

As a senior leader, you will shape how we position ourselves in a world of agentic hosting, agents, and vibe-coded applications, boldly differentiating in a diverse landscape spanning Hosting, WordPress, eCommerce, Agentic, and Vibe Coding Platforms. You will drive company-wide alignment across Product, Marketing, Sales, and Customer Success—ensuring a unified, compelling, and differentiated story that communicates with clarity, accelerates growth, and emphasizes market leadership.

This role requires leadership, mentoring, and execution—you will guide, build, and scale the product marketing function, influence product strategy, and serve as a key advisor to executive leadership on market positioning, segmentation, and growth opportunities.

What you’ll do & how you’ll make your mark.

• Define the market narrative and category position
• Lead end-to-end go-to-market strategy
• Build and scale a high-impact Product Marketing function
• Drive commercial impact through sales and partner enablement
• Own product and feature launches at scale
• Institutionalize competitive intelligence
• Champion the voice of the customer and market
• Partner across Growth and Brand to drive demand

Qualifications

• 15+ years of product marketing experience, with significant leadership scope in Hosting, WordPress ecosystem, Agentic, SaaS, or adjacent online/web/cloud platforms
• Proven track record of owning GTM strategy for complex, multi-product platforms across cart, sales, and partner routes-to-market, and driving measurable revenue impact
• Experience building and scaling product marketing teams and functions in high-growth or transformation environments
• Deep understanding of SMB, Developer, and Agency segments, including subscription and usage-based business models
• Strong executive presence with the ability to influence senior stakeholders and align cross-functional leaders
• Exceptional storytelling and positioning expertise—able to translate technical capabilities (performance, infrastructure, AI, security) into clear customer value
• Ability to operate seamlessly between strategic leadership and hands-on execution
• Experience in highly competitive, rapidly evolving markets with a strong bias for action and results

Benefits

• Work-life balance
• Diversity and inclusion culture
• Excellent Health Insurance options (HSA, Medical, Dental, Vision)
• Matching 401K
• Life/AD&D/STD/LTD insurance
• Tuition Reimbursement
• Pet Insurance
• Generous vacation policy
• Opportunities for career growth and mentorship