Senior Manager, Marketing & GTM (AI-First)

Role Description

We’re looking for a Product Marketing and GTM leader who is already operating in the future of AI. This role involves:

• Messaging & Positioning:
  • Own company-wide messaging and positioning across products, audiences, and market segments.
  • Develop differentiated narratives that resonate with executives, practitioners, and business teams.
  • Translate complex capabilities into simple, compelling customer value.
  • Create messaging frameworks that scale across marketing, sales, product, customer success, and partnerships.
  • Continuously refine positioning based on customer feedback, market shifts, and competitive intelligence.
• Category Creation & Thought Leadership:
  • Shape how the market thinks about AI-enabled work, collaboration, productivity, and business outcomes.
  • Build narratives that elevate the conversation beyond features and functionality.
  • Partner with executives to develop industry points of view, keynote messaging, launch narratives, and thought leadership programs.
  • Establish the company as a leader in defining what AI-first organizations look like.
• Product Launches & Growth:
  • Lead GTM strategy for new products, features, and market expansions.
  • Drive launch planning, customer storytelling, enablement, analyst relations, and campaign execution.
  • Build AI-powered systems that accelerate experimentation and growth.
  • Identify repeatable growth loops across enterprise, self-serve, partnerships, and community channels.
• Competitive & Market Intelligence:
  • Develop a deep understanding of competitors, market trends, emerging technologies, and customer needs.
  • Build positioning frameworks and battlecards that influence product and GTM strategy.
  • Help leadership make strategic decisions through market insight and customer understanding.

Qualifications

• 3-5 years of experience in early-stage, high-growth B2B companies in marketing, growth, strategy, or GTM leadership roles.
• Recent MBA from top 10 MBA programs is an advantage.
• Exceptional storyteller and communicator.
• Proven ability to create positioning and messaging that drives adoption, engagement, or revenue.
• Strong strategic thinker with a bias toward execution.
• Deep curiosity about AI and how it changes how businesses operate.
• Comfortable working in ambiguity and creating structure where none exists.
• Builder mentality: you don’t wait for playbooks—you create them.

Requirements

• Strong opinions on how AI changes product marketing, content creation and distribution, demand generation, customer acquisition, and category creation.
• Actively experimenting, building, and discovering what best-in-class AI-powered marketing looks like.
• Arrive with ideas we haven’t thought of yet.

Benefits

• Impact: Be at the frontier of AI work, building a category-leading product in a huge market.
• Growth potential: Thrive in a high-growth AI startup combining personal and career growth.
• High Talent Density: Collaborate daily with top-notch engineers and our founder, Andrew Filev.
• Flexibility: Work where you’re most productive and comfortable.

Company Description

Zencoder.ai builds and orchestrates AI agents that ship real work - code, research, operations, and more. We are an AI-first organization where AI is embedded across product development, operations, GTM, and decision-making.