Customer Marketing Manager

Customer Marketing Manager

Software Guidance & Assistance, Inc., (SGA), is searching for a Customer Marketing Manager for a contract assignment with one of our premier SaaS clients in San Francisco, CA. Will also consider PST remote candidates.

Responsibilities:

• Collaborate with marketing leadership on content strategy for Acrobat's AI features, assisting in brainstorming campaign concepts, partnership activation ideas, and audience-specific marketing approaches.
• Develop messaging frameworks that translate product functionality into clear customer value, showing target audiences how Acrobat fits into and improves their day-to-day work.
• Bring a knowledgeable perspective on AI to the team's efforts, helping build how we present AI's value in Acrobat to audiences unfamiliar with it.
• Lead planning and execution of coordinated promotional initiatives and ongoing programs, ensuring alignment to business priorities and customer insights.
• Develop coordinated marketing briefs that connect strategy, audience, creative, channels, and measurement.
• Partner closely with Brand Studio, Product Marketing, Media, Regional Marketing, and external agencies to bring campaigns to life.
• Coordinate campaign execution, including timelines, and cross-functional collaboration
• Deliver strategic advice during the creative process and assessments, guaranteeing the output is influential, aligned with the brand, and centered on the customer.
• Monitor and report on campaign performance, applying insights to optimize future programs.
• Mentor junior marketers and contribute to building a strong, coordinated marketing practice across the team.

Required Skills:

• Experience leading or contributing to large, complex marketing initiatives that deliver measurable business impact.
• Experience translating product features into customer value propositions and use case narratives.
• Working proficiency with AI tools and a perspective on how AI is transforming the ways customers discover, evaluate, and use software.
• Strong understanding of coordinated marketing and messaging principles across brand, digital, social, media, and content.
• Excellent project and collaborator management skills, with the ability to drive alignment across multiple teams and priorities.
• Outstanding communication and presentation skills, with executive presence.
• Bachelor's degree or equivalent experience.
• 7 to 10 years of experience in marketing management, campaign management, coordinated marketing, product marketing, or marketing strategy roles.

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work.