Senior Data Strategist

About Ogilvy

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability todeliver creative solutions that drive unreasonable impact for clients and communities.Ogilvy is a WPP company (NYSE: WPP). For more information, visitOgilvy.com, and follow us on LinkedIn,X,Instagram, and Facebook.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company -powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visitWPP.com.

About DAVID

DAVIDis a global creative boutique founded in 2012, with offices in Miami, New York, Madrid, Buenos Aires, Sao Paulo, and Bogota. The network of agencies - which is a part of WPP and Ogilvy's global creative network - is recognized for its creative reputation, with over 200 Cannes Lions in its history, including Grand Prix and Titanium Lions. It has also earned several EFFIE awards, highlightingDAVID's ability to build strong brands through creativity.DAVID has been named Agency of the Year at some of the most prestigious festivals, including D&AD, The One Show, and The Clio Awards.

The network is responsible for campaigns for major brands such as Google (Android and Google), Mondelez, Coca-Cola, Burger King, AB InBev, Supercell, Netflix, and Kraft-Heinz. Some of its most recent standout work includes iPager (Android), Meet Marina Prieto (JCDecaux), Breathe Through It (Halls), #TurnYourBack (Dove), The Bald Thru (Burger King); and Alcaraz Signs (Netflix).

Throughout its history,DAVID has been one of the most recognized agencies for creating Super Bowl commercials, producing 9 spots over 6 years. In 2019 alone, the agency created commercials for three different clients (Burger King, Kraft Heinz, Budweiser).

About the Role

At DAVID, we're a team of passionate individuals who thrive in a creative, high-intensity, "first-name" agency culture, focused on producing impactful work. Collaboration and connection are at the core of our business success.

Our Data Strategy team champions data-driven decision-making; unearthing strategic opportunities, defining success, and optimizing client performance. We are driven by a genuine passion for transforming insights into brilliant creative ideas that are not just inspired by, but informed by, human truths.

The Senior Data Strategist will possess a deep passion for creativity and work closely with key stakeholders (strategy, social, creative teams, and clients) to ensure all strategic and creative outputs are grounded in measurable insights.

What You'll Do

• Lead projects focused on audience insights, competitive analysis, and trend reporting to ground strategies in factual understanding.

• Collaborate closely with the Strategy and Social Strategy teams to develop specific measurement frameworks and KPIs for campaigns and ongoing social presence, translating business goals into trackable metrics.

• Responsible for measurement strategy and oversight across multiple channels including digital, social and CRM - Applying various tools in the toolset (test and learn agendas etc.) to ensure there is alignment on program KPI's, that all relevant tracking is working correctly and there is a realistic optimization approach.

• Develop and present campaign and ongoing performance reports and dashboards, highlighting key insights and recommending data-driven optimizations for content and engagement strategies.

• Build audience profiles based on various syndicated and proprietary tools (GWI, MRI/Simmons, etc.).

• Suggests new/innovative techniques for gaining insights and validating campaign performance when relevant ( Brand studies, custom research, etc.)

• Pro-actively engage with other departments to ensure the understanding of the DAVID data strategy offering, spot new opportunities and ensure insights are put into action.

What You'll Need

• Ability to synthesize large amounts of information/data and translate into an easily understood story with clear and relevant takeaways, with an understanding of the important balance between art and science.

• Collaborate with team members across departments, demonstrating a keen understanding of the broader business ambition and strategic approach/narrative.

• Have a passion for understanding data, formulating and testing hypotheses, and creating and improving processes.

• Must have experience with: data strategy, hands-on experience in quantitative data analysis, creative problem solving, the ability to develop/analyze business cases and excellent oral and written communication skills

• Familiarity with syndicated research sources (e.g. GWI, MRI/Simmons, SensorTower) and social listening tools (e.g. Brandwatch, Netbase, Quid)

• This is a client facing role and candidates must be comfortable in this environment.

• Leverage your capacity to identify business opportunities above and beyond the original task which will translate into you being seen as strategically valuable to the business.

How We'll Support You

DAVID celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the DAVID network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at View email address on click.appcast.io. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.

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