VP of Wholesale

About the Job

GOAT USA is seeking an experienced and growth-oriented Vice President of Wholesale to lead the strategy and continued expansion of our wholesale business. This senior leadership role will be responsible for accelerating revenue growth, expanding distribution, developing key retail partnerships, and identifying new opportunities to increase GOAT USA's presence across the wholesale market.

We are looking for a proven apparel wholesale leader who knows how to both open new doors and grow the business within existing accounts. The ideal candidate brings strong relationships within the retail industry, a track record of developing and executing successful sales strategies, and the ability to use sales performance, market trends, and customer insights to identify where the business should go next.

As the leader of the Wholesale department, the VP of Wholesale will also build, mentor, and develop a high-performing team while partnering closely with Planning, Merchandising, Product Development, Marketing, Operations, Finance, and executive leadership. This is an opportunity for a strategic and hands-on sales leader to play a significant role in shaping the next stage of GOAT USA's wholesale growth.

Job Purpose

The Vice President of Wholesale is responsible for leading the strategy, growth, and overall performance of GOAT USA's wholesale business. This role owns the development and execution of wholesale sales strategies focused on accelerating revenue growth, expanding distribution, increasing market penetration, and building long-term, profitable partnerships with key retail accounts. The VP of Wholesale will identify and secure new business opportunities while developing strategies to grow existing accounts through expanded assortments, increased distribution, and new programs. This role will use sales performance, market trends, customer insights, and financial analysis to identify opportunities and guide wholesale strategy.

As the leader of the Wholesale department, this position is responsible for building and developing a high-performing team, establishing clear sales goals and account strategies, and ensuring strong execution across the wholesale business. The VP of Wholesale will work closely with Planning, Merchandising, Product Development, Marketing, Operations, Finance, and executive leadership to ensure wholesale strategies support GOAT USA's broader business objectives and continued growth.

Job Duties and Responsibilities

• Develop and execute the overall wholesale strategy to drive sustainable revenue growth, profitability, market share, and brand expansion.


• Identify, pursue, and secure new wholesale accounts and distribution opportunities across department stores, specialty retailers, regional retailers, and other strategic channels.


• Build and maintain strong relationships with senior-level buyers, merchants, planners, and retail executives across key accounts.


• Develop strategies to grow existing wholesale partnerships through increased door count, expanded assortments, new product categories, seasonal programs, and other growth opportunities.


• Establish annual and long-term sales plans, account strategies, revenue targets, and growth objectives for the Wholesale department.


• Lead negotiations related to pricing, programs, distribution, terms, and other commercial agreements to support profitable and sustainable partnerships.


• Conduct regular business reviews, line reviews, and strategic planning meetings with key wholesale customers.


• Analyze sell-in, sell-through, account performance, sales trends, customer insights, and market conditions to identify opportunities, risks, and areas for improvement.


• Develop and maintain accurate wholesale sales forecasts and provide regular reporting on revenue performance, account growth, pipeline opportunities, and key business drivers.


• Monitor performance against sales and financial targets and develop corrective action plans when results are below expectations.


• Partner closely with Planning to align sales forecasts, inventory needs, product availability, and account demand while maximizing inventory productivity.


• Collaborate with Merchandising and Product Development to provide retailer, customer, and market insights that help inform seasonal assortments, product opportunities, and future product strategy.


• Partner with Marketing to develop programs, launches, and initiatives that strengthen GOAT USA's presence within wholesale accounts and support customer growth.


• Collaborate with Operations and other internal partners to ensure wholesale orders, launches, customer commitments, and seasonal programs are executed accurately and on time.


• Identify whitespace opportunities, emerging channels, geographic markets, and strategic partnerships that can expand GOAT USA's wholesale distribution.


• Maintain a strong understanding of the competitive landscape, retail environment, consumer trends, and changes within the apparel wholesale market.


• Represent GOAT USA at industry trade shows, market appointments, customer meetings, networking events, and other business development opportunities.


• Lead, mentor, and develop the Wholesale team by establishing clear expectations, providing ongoing coaching and feedback, and holding team members accountable for performance.


• Establish sales goals, KPIs, account responsibilities, and performance expectations across the Wholesale team.


• Build scalable sales processes, reporting, account planning practices, and operating standards to support the continued growth of the wholesale business.


• Partner with executive leadership on wholesale strategy, growth opportunities, financial performance, and long-term business planning.


• Provide senior leadership with regular updates on wholesale performance, forecasts, key accounts, new business opportunities, market trends, risks, and recommendations.

Requirements

• Bachelor's Degree in Business, Sales, Merchandising, Fashion, or a related field.


• 10+ years of progressive wholesale sales experience within the apparel industry, including significant experience in a senior sales leadership role.


• Demonstrated success growing an apparel wholesale business through new account acquisition, distribution expansion, and growth within existing accounts.


• Experience developing and executing wholesale sales strategies, annual sales plans, account growth plans, forecasts, and financial targets.


• Experience leading, mentoring, and developing sales teams and holding team members accountable for individual and departmental performance.


• Strong new business development, negotiation, presentation, and relationship-management skills.


• Ability to balance strategic leadership with hands-on involvement in key accounts and significant new business opportunities.


• Excellent verbal and written communication skills.


• Excellent organizational and time management skills with the ability to manage multiple priorities.


• Proficiency in Microsoft Office Suite, including Excel and PowerPoint.


• Ability to communicate effectively in English.


• Ability and willingness to travel regularly for customer meetings, trade shows, market appointments, and other business needs is required.


• Full-Time, exempt.


• Normal working hours are from 9:00 a.m. to 5:30 p.m., Monday through Friday; must be flexible to work evenings and occasional weekends based on business needs.


• Location: Fully in person, Plainview, NY.

ABOUT US

GOAT USA is an American casual lifestyle brand built on confidence, connection, and passion. Founded on Long Island in 2016, the brand was created by showing up, building real relationships, and earning trust through everyday interactions. What started in a basement has grown into a nationwide presence, shaped by a commitment to authenticity and a customer-first experience.

We design classic, go-to pieces that balance comfort and style, with collections that evolve through fabric, texture, and fit. Each piece is made to feel natural, versatile, and part of everyday life.

Our growth is driven by meaningful connections - through live events across the country, our e-commerce platform, brick-and-mortar stores, and partnerships with leading retailers. With a team of over 150 employees and more than 365 live events annually, we continue to expand while staying rooted in community.

At the center of it all is Chuck the GOAT, a symbol of self-belief, positivity, and showing up as the greatest version of yourself.

Please visit our Instagram at @goatusa and our website, for a better understanding of the brand, product line, and founder's story.

Ordinary people do extraordinary things.

Full Time U.S. Employee Benefits Include

• Paid vacation and sick time


• Health Insurance


• 401(k)


• DCA/ FSA account


• Employee discount


• And more

Life at GOAT USA

Life at GOAT USA is dynamic, fun, and welcoming, where every team member contributes to our energetic and collaborative culture. We believe in celebrating our team with perks like free lunch once a week, complementary drinks and snacks, and generous discounts on all GOAT USA products. Join us and be part of a company that values passion, creativity, and community!

COMPENSATION

The salary for this role is $200,000 annual base salary plus commission. The salary offered will take into account a number of factors, including the applicant job-related knowledge, skills, and experience, among other factors.

Equal Employment Opportunity Statement

GOAT USA is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, sex, religion, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or any other basis protected by law. GOAT USA considers all qualified applicants regardless of criminal histories, consistent with legal requirements.