Associate Director, Performance Copywriting

Associate Director, Copywriting

The Associate Director, Copywriting is part of the performance content COE and is responsible for supporting agencies on their copywriting needs for performance content engagements. Reporting to the Director of Performance Content, the Copywriting Associate Director creates deliverables, provides ongoing recommendations for Publicis agency's client accounts, and outlines successes. The Associate Director uses his or her expertise in data and analytics to work directly with clients, and/or the Activation Teams to identify opportunities and craft strategies that will improve KPIs.

Able to organize team members, projects and long-term client goals, the Associate Director guides the development of the performance content COE. The Copywriting Associate Director collaborates with Publicis agency teams and leads or contributes to internal initiatives. A Copy Associate Director should have experience in SEO/SEM/Content marketing best practices to engage with clients and lead training sessions for the performance content teams within the agencies or company at large. Ideal candidates will have a passion for copywriting within the new AI Search landscape, embracing change with a positive and innovative mindset.

Responsibilities

Practice Development

• Identifies opportunities to build copywriting solutions into Publicis Media client engagements
• Successfully creates best practices and playbooks for the agency performance content teams, particularly in editorial and long-form content goaled on performance outcomes.
• Builds strong relationships with and presents solutions to client leadership and performance marketing leadership in Publicis agencies
• Creates deliverables and solutions using expertise in content SEO and use of supporting analytical tools
• Assumes accountability of the development and success of copywriting capabilities within Publicis Media performance content teams
• Leverages both quantitative and qualitative sources to create content marketing strategies
• Proven experience and success in using data to identify issues and create clear action plans to improve content performance
• Works with agency's account managers/clients to understand specific needs and help achieve goals
• Creates learning and development content for upskilling our talent in performance copywriting

Client Delivery

• Communicates with client stakeholders in status, reporting and deliverable calls
• Leads content creation, with heavy emphasis on editorial and long-form content, for deliverable execution
• Manages supporting content creation internal resources
• Communicates client roadblocks and challenges effectively to leadership to resolve and mitigate risk on future projects.
• Self-manages workload to deliver to clients in a timely manner
• Demonstrated ability to successfully lead new client on-boarding

Qualifications

• Bachelor's degree, concentration in appropriate discipline, such as journalism, English, creative writing, or other writing-heavy subjects
• 5-7 years' experience with producing SEO & SEM content, with 3-4 years of editorial/long-form content production experience
• Managerial experience
• Strong analytical and implementation skills
• Strong online research skills including advanced use of search engines and emerging AI Search platforms/experiences
• High competency level in MS Office products including Excel and Word
• Must be able to work collaboratively and effectively with all levels of staff including upper management
• Able to provide portfolio or sample copywriting work with long-form editorial content examples, ideally for content that is still live on a brand's website

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $105,165 - $165,485 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/10/2025