Field Marketing Manager

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. About the Role We are looking for a high-energy, results-driven Field Marketing Manager to own and scale our field marketing strategy across North America in various customer and partner segments – Startups, Enterprise, Partners, etc. In this role, you will be the driving force behind regional events and programs that build pipelines and accelerate revenue through in-person and virtual experiences. We are seeking self-starters who thrive in a fast-paced environment, can operate independently with minimal oversight, and have a proven track record of building and executing impactful field programs that move the needle for sales. You will be responsible for the full program lifecycle – from strategy and sales alignment through execution and pipeline attribution. Field Event Strategy & Execution Own the end-to-end strategy, planning, and execution of field events across North America – including executive dinners, roundtables, workshops, regional conferences, and roadshows. Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation. Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration. Manage sponsorships, venue relationships, speakers, and third‑party event investments end to end. Drive measurable pipeline and revenue impact from every program – own pipeline targets tied to field marketing in North America. Develop pre‑event, day‑of, and post‑event engagement strategies that maximize registration‑to‑attendance conversion and sales follow‑up. Work hand‑in‑hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts. Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics. Cross-Functional Collaboration Serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals. Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow‑up assets. Bring field insights back to the broader marketing team to inform campaign strategy and messaging. Operational Excellence Manage field marketing budgets with a bias toward efficiency and measurable outcomes. Maintain project plans, timelines, vendor relationships, and logistics with high attention to detail. Build scalable, repeatable playbooks for field programs that can be replicated across regions and segments. Demonstrate a proven track record of driving pipeline through field programs – think in terms of pipeline and revenue, not just attendance. Exhibit a highly self‑directed and execution‑oriented mindset – move fast, take ownership, and don’t wait to be told what to do. Show strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously. Have deep experience working cross‑functionally with sales, BDR, and demand generation teams. Communicate effectively – influence sales leaders and collaborate with marketing peers. Be comfortable with the event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar). Preferred Qualifications 7+ years of field marketing or event marketing experience in B2B SaaS – experience at a late‑stage technology startup or hyper‑growth public technology company is required. ABM experience and comfort using intent data to drive targeted event and account strategies. Experience at a high‑growth startup or scale‑up where speed and resourcefulness are table stakes. Experience supporting enterprise and strategic sales segments with high‑touch, executive‑level programs. Role‑Specific Policy Work from our San Francisco or New York office at least once a month for cross‑functional stakeholder engagement. The role requires up to 40% travel for events and customer engagements. Compensation Annual range: $255,000 – $320,000 USD. Logistics Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience. Minimum years of experience: Comparable to internal job level requirements. Location‑based hybrid policy: Expect all staff to be in one of our offices at least 25% of the time. Visa sponsorship: We sponsor visas where possible and will work with immigration lawyers to assist. Equal Opportunity Statement As set forth in Anthropic’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr