Marketing Manager I/II, Portfolio Growth - Migraine
AbbVie
AbbVie seeks a Marketing Manager to advance growth initiatives across the U.S. migraine portfolio. The role translates strategy into executable plans, coordinates cross-functional teams, and leverages consumer insights to optimize omnichannel performance and launch priority initiatives.
Responsibilities
- Convert portfolio growth strategies into executable plans with measurable outcomes and milestones
- Coordinate cross-functional teams and external partners on priority initiatives from planning through launch
- Partner with omnichannel and analytics teams to develop audience targeting and channel optimization plans
- Monitor KPIs and dashboards; analyze performance data to optimize investment and consumer experience
- Support deployment of consumer marketing across digital, social, website, CRM, and media channels
Requirements
- Bachelor's degree
- Demonstrated proficiency across core marketing disciplines
- 5+ years consumer, omnichannel, or portfolio marketing experience
- Experience executing integrated marketing across digital, social, website, CRM, and search
- Omnichannel measurement expertise including audience segmentation and conversion analysis
- Strong analytical skills translating data into actionable insights
- Healthcare or pharmaceutical marketing experience preferred
Vacancy posted 24 days ago
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