Marketing Manager
Adecco Staffing
We are seeking a highly strategic and data-driven Product Marketing Manager to lead key growth and positioning initiatives for YouTube Music. This role will focus on refining the product's value proposition, optimizing the subscription user funnel, and developing global go-to-market strategies that drive user acquisition, engagement, and retention. Key Responsibilities: Lead product positioning, messaging, and value proposition development for YouTube Music. Partner closely with Product Managers, Data Scientists, and cross-functional teams to define growth strategies and optimize the user lifecycle and subscription funnel. Develop business cases, market analyses, and strategic recommendations to support product investments and growth opportunities. Drive global go-to-market initiatives, leveraging quantitative and qualitative insights to inform decisions. Identify target audiences, establish learning agendas, and develop data-driven marketing strategies to increase adoption and engagement. Create and deliver executive-level recommendations on product growth, naming, messaging, and customer acquisition opportunities. Qualifications: 6+ years of product marketing experience, ideally with 10+ years in consumer technology, subscription, entertainment, or music-related products. Strong experience with subscription-based products and growth marketing. Proven ability to develop product positioning, messaging frameworks, and GTM strategies. Highly analytical with experience using data to inform marketing and product decisions. Comfortable partnering with Product, Analytics, and Data Science teams. Demonstrated success leading complex cross-functional initiatives in a global environment. Experience in music, streaming, entertainment, or subscription services is highly preferred. #J-18808-Ljbffr Adecco
Vacancy posted 2 days ago
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