VP of Marketing

The strategic marketing leader we hire to define a new category and make Scenario the obvious answer within it. Scenario is building the intelligence layer for enterprise creative: custom models, orchestration across hundreds of models, governance and workflows. This is a category-definition role first and a demand-generation role second, and it is one of our most important hires of the year. Define and own the category, and put an end to the "you're just a wrapper" comparison. Make one clear voice ship on every surface: website, deck, demo, keynote, sales narrative, social and PR. Make the most of our reference list of leading studios and our record of zero enterprise churn. Build and run the content engine at two levels: enterprise depth and broader mid-market reach. Turn the product roadmap into launch moments across the year, with inbound as the outcome, and help drive the Series A. 02 Scope of ownership

Owns Category, narrative and positioning against the broader landscape of creative and AI tools The content engine, at both enterprise and mid-market levels Demand generation, PR, analyst relations and brand The founder-voice program and the Series A narrative and materials 03 Does not own

Original public creative content (Creative Technologist) The sales playbook, pricing and deal mechanics (Sales) GTM data, automation and reporting (Revenue Operations) 03 What we look for

A named category win you can point to and prove. A heavy AI and Scenario user already, who writes in their own voice. Comfortable working with strong-voiced founders: you amplify them rather than bury them, and you ship a category statement live in the interview. A campaigns-first marketer who wants to launch in week one; here the first deliverable is the positioning itself. "We\'ll figure out the message together": no opinion, waiting for consensus. A big-brand executive with a pre-baked playbook, dependent on agencies to operate. Someone who wants to "professionalize" away the founders\' voice.

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