Head of Demand Generation - Growth Marketing

Responsibilities Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product‑led initiatives, and, really, anything else you can come up with, to drive qualified pipeline and revenue Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI Oversee website strategy and conversion rate optimization, ensuring the site serves as a high‑converting demand engine and brand experience Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high‑intent organic traffic Create demand generation campaigns that shape the markets thinking about Cresta Implement a robust experimentation framework for A/B testing and new channel evaluation Collaborate cross‑functionally with Product, Product Marketing, RevOps and Sales to ensure channel strategies are aligned to audience segments and pipeline goals Manage agency and vendor relationships to ensure alignment and quality Build, mentor and grow a high‑performing team Partner with RevOps to evaluate, implement and optimize the growth marketing tech stack, driving better data visibility, automation and performance measurement Requirements Bachelor’s degree in Computer Science, Marketing, Business or related field; MBA or advanced degree a plus 7+ years in of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels Experience working with enterprise buyer journeys and ABM motions Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau Deep analytical expertise, data‑driven mindset, and strong understanding of data architecture and system interconnectivity Collaborative, growth‑oriented leader with experience managing internal teams and agencies #J-18808-Ljbffr Jobtailor