Director, Digital Marketing

Digital Marketing Communications Director We are seeking an experienced Digital Marketing Communications Director to manage a high‑performing team and drive global digital marketing content strategy across our digital marketing channels. This role combines hands‑on leadership with strong digital marketing expertise to ensure cohesive, compelling, and measurable communications that support business goals. The incumbent will disseminate and champion best practices and the optimization of digital marketing strategies and tactics as tools evolve, particularly gen‑AI‑based tools and platforms. What You’ll Work On Team Leadership & Talent Development Lead, coach, and develop a team of digital marketing communications professionals Set clear priorities, provide actionable feedback, and ensure high‑quality, on‑time delivery of digital marketing content as global baselines Foster collaboration, accountability, and continuous skill development across the team Partner with resource managers and leadership on capacity planning and hiring needs Digital Strategy & Planning Own the global digital marketing communications content strategy and calendar across priority channels (web, email, paid media, social, customer relationship and campaign platforms), including digital customer journeys Translate business objectives into integrated digital marketing plans and campaign roadmaps Ensure messaging and experiences are optimized for audience, channel, and journey stage and are compliant, as applicable Champion a data‑driven mindset, using performance insights to refine strategy and global baselines Serve as a trusted advisor to Commercial teams on digital best practices and performance Influence Commercial team execution of digital marketing content to ensure alignment to business and customer needs Align digital marketing execution with brand, PR, and other global marketing communications teams Emerging Tools & GenAI Optimization Leverage emerging digital marketing tools, including gen​AI‑based platforms, to optimize content creation, campaign optimization, personalization, and operational efficiency across global markets Partner with analytics, marketing technology, and other applicable teams to evaluate, pilot, and scale AI‑enabled solutions that enhance speed to market while maintaining brand quality, governance, and compliance Champion a test‑and‑learn approach to automation, AI‑assisted insights, and workflow optimization to continuously improve digital performance and team productivity at scale Performance, Optimization & Governance Define success metrics and KPIs for digital marketing efforts Establish and maintain best practices, guidelines, and workflows for digital execution Utilize a learning mindset for new practices, tools, and platforms within the digital marketing space Experience You'll Bring Required Qualifications 10+ years of experience in digital marketing, marketing communications, or related fields 3+ years of people management or team leadership experience Strong expertise across digital channels (web, email, social, paid media, and campaigns) globally Exceptional written communication and messaging skills Proven ability to balance strategic thinking with hands‑on execution Preferred Qualifications Experience leading digital marketing within a matrixed or enterprise organization Experience in healthcare and CPG industries Experience using analytics and marketing automation platforms Experience in digital marketing roles within Commercial function Strong familiarity with A/B testing, personalization, and conversion optimization Leadership & Professional Attributes Confident, empathetic people leader and mentor Strategic storyteller with a digital‑first mindset Highly organized, adaptable, and comfortable with ambiguity Strong stakeholder presence and decision‑making ability Ability to influence all levels of leadership Abbott is an Equal Opportunity Employer, committed to employee diversity. The base pay for this position is $172,000.00 – $344,000.00. In specific locations, the pay range may vary from the range posted. #J-18808-Ljbffr Abbott Laboratories