Digital Marketing Strategist | Remote at Lifeway Christian Resources

Lifeway is seeking a Digital Marketing Strategist, Bibles & Reference to help grow our Bible & Reference category through multi‑channel strategies, campaign execution, and strong project leadership. This is a remote‑eligible role ideal for a creative marketer who thrives in a fast‑paced, mission‑driven environment and is passionate about using marketing to reach and disciple people through God’s Word. Responsibilities Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work Lead quarterly marketing campaigns and launches for Bible and reference products Develop briefs, timelines, and promotional strategies across print, digital, email, and retail channels Plan and execute email, paid social, and SEO campaigns; manage digital content on csbible.com, bhpublishing.com, and lifeway.com Analyze campaign performance and adjust tactics accordingly Coordinate with internal and external teams on asset creation, approvals, and launch execution Oversee video and image production; manage content for product pages and catalogs Track budgets and work with vendors for invoicing, procurement, and creative services Support Lifeway presence at conferences and events Moderate travel, occasionally overnight Qualifications Education Bachelor’s degree in Marketing, Communications or related field – required Master’s degree – preferred Advanced graduate degree (PhD, etc.) – not required Skills, Knowledge, & Experiences, Required 5+ years of marketing experience in corporate or agency settings 3+ years of experience in digital/email/video marketing 2+ years of experience coordinating projects or executing digital campaigns Proficiency in marketing and project platforms like Salesforce Marketing Cloud, Workfront, Basecamp, and GA4 Strong strategic, analytical, and communication skills Demonstrated success managing multi‑channel campaigns with measurable results Skills, Knowledge, & Experiences, Preferred Experience in publishing, ministry, or Christian retail markets – strongly preferred Experience with Salesforce Marketing Cloud, Workfront, Basecamp, and GA4 – strongly preferred Familiarity with WordPress, HTML, SharePoint, Firebrand Experience managing vendors, media production, or event support #J-18808-Ljbffr Feedinkoo