Strategic Marketing Manager

Strategic Marketing Manager

Herron Classical Schools is a tuition-free, intentionally diverse, public charter school network located in downtown Indianapolis. HCS is a network of three schools – Herron High School, Herron-Riverside High School, and Herron Preparatory Academy (K-8) – serving more than 1,600 students from across central Indiana. Scholars as young as kindergarten and through senior year learn to think critically, solve problems creatively, and communicate effectively. These and many other lessons prepare students to be world-class citizens. HCS believes that a robust liberal arts and sciences education is the best preparation for a life of leadership and service.

Our Core Values

1. Believes that every student is a scholar.

2. Engages in an urban community.

3. Advances timeless ideas and content.

4. Builds a culture of respect and trust through relationships with people and ideas.

5. Serves as a catalyst for renewal.

Position Summary

The Strategic Marketing Manager is responsible for the development and implementation of a network-wide strategic marketing plan. This leader grows and maintains strong relationships in the HCS community – including prospective families, scholars, alumni, parents, faculty and staff, volunteers, donors, and community partners – that enhance network brand awareness and mission impact. They work across the HCS network to identify existing needs and new opportunities for marketing and communications support. They ensure that marketing efforts are integrated and impactful. This new role reports directly to the Director of Mission Advancement & Community Outreach and will:

1. Provide strategic leadership for all marketing and brand strategies for Herron Classical Schools with advisement from the Leadership Team

2. Develop and implement an integrated and cohesive strategic marketing plan to broaden awareness of HCS, increase visibility across key constituent audiences, and advance the network's mission

3. Coordinate and execute all marketing functions; working with key staff and leadership staff

4. Develop marketing goals and metrics for the department

5. Track, review, and analyze various forms of data and analytics to develop reports, monitor progress, and identify new growth opportunities

6. Lead marketing and brand strategy efforts to increase awareness of focus areas such as enrollment, teacher recruitment, philanthropy, etc.

7. Identify media opportunities and collaborate with Director of Donor Engagement and Communications to coordinate media releases

8. Work to develop and direct marketing automation strategy using industry best practices

9. Create and develop special initiative marketing plans, special event advertising, marketing kits, social media, and other communication materials that support network strategic goals

10. Stay abreast of latest trends in marketing, video, social media, and digital strategies across education, non-profit, and for-profit sectors

11. Manage relationships with vendor, order enrollment marketing materials for the campuses and monitor department budget

Requirements

Qualifications

1. Collaborative and strategic leader who enjoys working in a cross-functional, diverse team environment

2. Passion for the mission and vision of Herron Classical Schools

3. Excited to be a part of an organization that believes every student is a scholar, engages in an urban community, advances timeless ideas and content, builds a culture of respect and trust through relationships with people and ideas, and serves as a catalyst for renewal

4. Strategic thinker, comfortable with generating ideas and plans, and getting those plans across the finish line

5. Effective communication and engagement skills, both oral and written, including the ability to interact/communicate with all types of members of the community including teachers, administrators, board members, parents, and students

6. The ability to multitask, prioritize, and change directions quickly according to network needs

7. Self-starter, ability to set and meet goals, and a desire to excel

8. Bachelor's Degree in Marketing, Communications, Journalism or related field

9. Five+ years of experience in marketing; prior experience in education and/or nonprofit sectors is a plus but not required

10. Ability to pass a background check

Compensation: Salary range: $65,000-$68,000 - benefits include health, dental, vision & life insurance, short-term & long-term disability, retirement contributions, paid vacation & sick days.

Herron offers competitive salaries commensurate with experience and a comprehensive benefits package. As an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.

Diversity & Inclusion - Embracing a Culture of Respect

Diversity and inclusion are integral to Herron Classical Schools' mission and are embedded in its Core Values. By building a culture of respect and trust through relationships with people and ideas, HCS believes that a highly intentional diversity enriches our community. HCS is committed to creating an inclusive culture where all forms of diversity are embraced, respected, and valued.

Equity Statement

Herron Classical Schools, through action and in partnership with families and community, will uphold the values, policies, and practices that promote cultural competence. We are committed to eliminating biased institutional structures, hiring practices, and practices that affect student learning and achievement. We will embrace and empower students and staff in their individual identities to establish and sustain human dignity, justice, equitable treatment, and inclusiveness in the classroom and workplace.

Non-discrimination Statement

Herron Classical Schools does not discriminate on the basis of race, color, gender, sex, gender identity, disability, religion, ancestry, national or ethnic origin, or any characteristic that is legally protected under applicable local, state, or federal law in the administration of its educational policies, behavior policies, admissions policies, scholarship and loan programs, food service, hiring practices, and athletic or other school-administered programs.