Director, Integrated Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Integrated Marketing based in the United States. The Director, Integrated Marketing will lead the marketing strategy for two established lifestyle and design brands, driving advertising revenue, audience growth, and subscription and membership engagement. This leadership role combines creative partnership development, brand positioning, consumer marketing, and revenue generation. You will oversee integrated marketing initiatives from initial client pitches and creative concepts through campaign execution, events, and performance reporting. Working closely with Sales, Editorial, Product, and Consumer Revenue teams, you will develop compelling programs that connect brands with audiences across multiple channels. You will also manage a team, oversee budgets and commercial performance, and identify new opportunities to strengthen market presence. This remote opportunity is ideal for a strategic and hands-on marketing leader with a passion for design, architecture, interiors, and lifestyle media. Accountabilities: You will oversee integrated marketing strategy and execution across two lifestyle brands, balancing advertiser partnerships, consumer engagement, audience development, and commercial performance. Your main responsibilities will include: - Lead creative strategy and concept development for RFPs, proactive pitches, and major advertising partnership opportunities. - Translate client objectives into distinctive integrated marketing campaigns spanning editorial content, social media, video, print, newsletters, and experiential activations. - Use audience insights, first-party data, research, market trends, and editorial relevance to develop compelling partnership proposals. - Collaborate with Marketing team members to develop persuasive pitch presentations that clearly communicate creative concepts and campaign opportunities.

- Oversee sold partnership programs from initial concept through final execution, ensuring the original creative vision is maintained. - Manage campaign budgets, production, talent, external partners, and client communications in collaboration with Sales. - Partner with Client Success teams to develop campaign recaps, case studies, and performance insights that support future business development. - Maintain and improve sales enablement resources, including media kits, sell sheets, rate cards, audience research, case studies, editorial calendars, advertising products, and specifications. - Develop category-specific marketing narratives, positioning, and collateral for advertisers in furnishings, real estate, building products, design, and lifestyle. - Support prospecting activities through market research, competitive analysis, and identification of new commercial opportunities. - Represent the brands at industry conferences, trade shows, client meetings, and networking events. - Define and strengthen each brand's market positioning, messaging, and identity across go-to-market materials and awareness campaigns. - Develop public relations strategies that position editorial leaders as industry experts through conferences, podcasts, media appearances, and other platforms. - Lead marketing strategy and production for major events, tentpole campaigns, home tours, awards programs, and experiential initiatives. - Collaborate with Editorial teams to amplify events and major campaigns across paid, earned, and owned media channels. - Oversee event positioning, ticket sales, sponsorship marketing, attendee communications, and the development of new revenue-generating experiences. - Manage event profit and loss (P&L), ensuring financial performance and protecting profitability.