Marketing Specialist

To develop and execute global growth strategy for overseas markets through data-driven marketing and localization, achieving business goals and improving ROI. Responsibilities Overseas Growth Strategy Management Oversee the overseas market growth framework, develop and execute overall market strategies and growth targets. Market Insight & Localization Strategy Conduct in-depth analysis of local OTA industry and consumer needs, drive localization of products, content, and marketing initiatives, and formulate effective channel growth strategies. Brand & Marketing Integration Lead global brand building, manage performance advertising, media communication, and end-to-end marketing campaign planning and execution. Direct SEO/SEM, social media traffic acquisition, and advertising campaigns (Google/Facebook/TikTok, etc.), continuously optimizing channel performance. Budget Management & ROI Optimization Manage marketing budgets, maintain strict cost control, and assume accountability for overseas market growth and return on investment. Data-Driven Approach & Risk Control Establish overseas business data dashboards to monitor key metrics; anticipate policy and market risks to ensure compliant operations. Team Building & Cross-Regional Collaboration Build and manage overseas operations teams, design performance evaluation systems, and efficiently coordinate domestic and international product and technical resources to facilitate cross-time zone collaboration. Qualifications Qualifications & Experience 5+ years of experience in marketing and team management, with familiarity in European/North American markets Proven track record of leading projects with annual revenue exceeding $50 million Industry Expertise Deep understanding of the OTA industry and Western markets Strong market insight, analytical skills, and entertainment marketing resources Skilled in leading cross-functional/regional teams to drive business collaboration and achieve results Language Requirements Fluent in English and Mandarin Location: 317E. Foothill Blvd,#100. Arcadia. CA 91006, USA Job Type: Full-time Please email your resume to View email address on click.appcast.io As a Full Time member of the Tours4Fun Team we offer: Competitive Pay Paid Holiday, Vacation and Sick Time Medical, Dental and Vision Health Insurance and 401(k) Retirement Plan with Company Match Program Travel and Theme Park Discounts A fun, collaborative environment that is adventurous and open-minded. Encouraged to learn and grow personally and professionally to assume greater responsibilities and career advancement Tours4fun and its logo are trademarks of Easy-Go Inc. CST # 2096846-50 #J-18808-Ljbffr Tours4fun and its logo are trademarks of Easy-Go Inc.